What are the responsibilities and job description for the Email Marketing Specialist position at Unique Solutions Organisation?
We are currently seeking a talented and driven Email Marketing Specialist to join our marketing team.
Position Overview:
The Email Marketing Specialist will be responsible for managing and executing email marketing campaigns that drive engagement, customer retention, and revenue growth. You will work closely with our marketing and sales teams to create compelling email content, design visually appealing templates, and analyze performance metrics to optimize campaigns.
Key Responsibilities:
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Position Overview:
The Email Marketing Specialist will be responsible for managing and executing email marketing campaigns that drive engagement, customer retention, and revenue growth. You will work closely with our marketing and sales teams to create compelling email content, design visually appealing templates, and analyze performance metrics to optimize campaigns.
Key Responsibilities:
- Develop, execute, and manage email marketing campaigns, including newsletters, promotional offers, and automated workflows
- Segment email lists based on audience behavior, preferences, and demographics to ensure effective targeting
- Create engaging and high-converting email content, including subject lines, body copy, and calls-to-action
- Design visually appealing email templates that align with our brand identity
- Monitor and analyze campaign performance metrics, such as open rates, click-through rates, and conversion rates, and make data-driven recommendations for improvement
- Conduct A/B testing to optimize email elements for better engagement and performance
- Stay up to date with industry best practices, trends, and emerging technologies in email marketing
- Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR)
- Bachelor’s degree in Marketing, Communications, or a related field
- 2 years of experience in email marketing or digital marketing
- Strong understanding of email marketing metrics and performance analysis
- Excellent written communication skills with a keen eye for detail and creativity
- Ability to work independently and as part of a collaborative team
- Familiarity with HTML/CSS for email design is a plus but not required
- Competitive salary and comprehensive benefits package
- Opportunities for professional growth and development
- A dynamic and collaborative work environment
- The chance to contribute to exciting projects and initiatives that make a difference
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