What are the responsibilities and job description for the Content Marketing Specialist Job at Unique Solutions in City of Rochester position at Unique Solutions?
Content Summary : Content Marketing Specialist at City of Rochester, for Unique Solutions
We are seeking a creative and driven Content Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing compelling content strategies that engage our audience, drive traffic, and support our business objectives. You will work closely with various teams to create high-quality content for multiple platforms, including blogs, social media, and email marketing.
Responsibilities :
- Develop and implement a content marketing strategy aligned with our brand goals and target audience.
- Create, edit, and publish high-quality written content, including blog posts, articles, whitepapers, case studies, and newsletters.
- Collaborate with the marketing team to create engaging visual content, including infographics, videos, and social media graphics.
- Conduct in-depth research on industry trends, audience needs, and competitor analysis to inform content creation.
- Optimize content for SEO to improve search engine rankings and drive organic traffic.
- Manage the content calendar to ensure timely publication of content across various channels.
- Analyze content performance metrics using tools such as Google Analytics and social media insights, making data-driven recommendations for improvement.
- Work closely with the social media team to amplify content distribution and engagement through social media platforms.
- Collaborate with other departments, such as sales and customer support, to develop content that addresses customer pain points and enhances the buyer’s journey.
- Stay up-to-date with content marketing trends, tools, and best practices to continuously improve our content strategy.
Requirements :
What We Offer :
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