What are the responsibilities and job description for the Content Marketing Specialist Job at Unique Solutions in Rochester position at Unique Solutions?
Content Summary : Content Marketing Specialist at Rochester, for Unique Solutions
We are committed to building meaningful connections with our audience and are looking for a talented Content Marketing Specialist to help us elevate our brand and drive engagement. If you’re passionate about content creation, strategy, and analytics, we want you to be part of our team!
Key Responsibilities :
- Develop and execute a content marketing strategy that aligns with our overall business goals, driving engagement and generating leads.
- Create high-quality content across a variety of formats, including blog posts, articles, social media posts, videos, case studies, and more.
- Optimize content for SEO to improve organic traffic and search engine rankings.
- Conduct research to stay updated on industry trends, customer insights, and competitors, ensuring content is relevant and compelling.
- Manage and maintain the content calendar to ensure timely delivery of content across channels.
- Work closely with other teams (SEO, Social Media, Product, Sales) to create cohesive content that supports broader marketing initiatives.
- Measure and report on content performance using analytics tools and adjust strategies to improve effectiveness.
- Collaborate with the design team to ensure visually appealing and on-brand content.
- Drive content distribution strategies to amplify reach through social media, email campaigns, and other digital platforms.
Qualifications :
What We Offer :
