Demo

Marketing Events Specialist

Unique Solutions
Rochester, NY Full Time
POSTED ON 4/22/2025
AVAILABLE BEFORE 5/20/2025

Job Description

Job Description

We are looking for a creative and detail-oriented Marketing Events Specialist to join our team. In this role, you will play a key part in planning and executing marketing events that engage our target market, build brand awareness, and support business goals.

Key Responsibilities :

  • Plan, coordinate, and execute a variety of marketing events, including trade shows, conferences, webinars, product launches, and company-sponsored events.
  • Work with internal teams to develop event strategies and ensure that each event aligns with the overall marketing and brand objectives.
  • Manage all event logistics, including venue selection, vendor coordination, event registration, materials preparation, and on-site management.
  • Collaborate with the marketing team to create promotional materials, social media content, and email campaigns to generate awareness and attendance for events.
  • Develop and manage event budgets, ensuring that events are executed within financial guidelines.
  • Coordinate and liaise with external vendors, speakers, sponsors, and partners to ensure smooth event execution.
  • Oversee event promotion, including creating compelling invitations, social media posts, and other marketing content to drive attendance and engagement.
  • Measure and report on event success, including attendee feedback, leads generated, and ROI.
  • Track event timelines, deliverables, and resources to ensure projects stay on track and deadlines are met.
  • Provide on-site support during events, including managing registration, troubleshooting any issues, and ensuring everything runs smoothly.
  • Assist in post-event follow-up, including thanking participants, gathering feedback, and analyzing event performance.
  • Stay current on industry trends and best practices to enhance future event strategies.

Qualifications :

  • Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
  • 2-3 years of experience in event planning, marketing, or a related role.
  • Strong project management skills with the ability to handle multiple events simultaneously.
  • Excellent written and verbal communication skills, with the ability to build relationships with vendors, clients, and team members.
  • Detail-oriented, highly organized, and able to work under pressure to meet tight deadlines.
  • Creative mindset with a passion for delivering unique and engaging event experiences.
  • Ability to work independently and as part of a team, showing initiative and leadership when necessary.
  • Strong understanding of social media, digital marketing, and content creation as it pertains to event promotion.
  • Why Join Us?

  • Competitive salary and benefits package.
  • Opportunities for career development and advancement.
  • A creative, collaborative, and dynamic work environment.
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