What are the responsibilities and job description for the PPC Specialist position at Unique Vacations, Inc.?
DO WHAT YOU LOVE!
Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking PPC Specialist to join its remarkable Miami-based, in-house team.
WHO ARE WE?
Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts.
You can learn more about the brands we represent by visiting www.sandals.com and www.beaches.com .
We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want!
Apply, Create, Impact
If you’re ready to make an impact on one of the world’s most renowned hospitality brands, we invite you to apply for the PPC Specialist via our career portal: http://www.uvcareers.com/
Job Description
The PPC Specialist is responsible for identifying trends, insights and opportunities that can be actioned to meet and surpass the clients’ success metrics while also supporting the team where needed with other projects and planning. This person is proficient in campaign performance analysis and understands how search engine function; how bids relate to keyword performance and campaign efficiency. In this role you will need to handle several different tasks concurrently which requires working closely with management, agency partners, and cross-functional teams to coordinate resources and align objectives.
The PPC Specialist has solid communication skills and tactical hands-on experience developing and delivering analytics reports and intuitive dashboards to effectively communicate key performance metrics and impact to senior leadership and stakeholders. Data and analysis should come easily. You must be dynamic with your strategies and willing to adapt to the ever-changing marketplace. You think critically to solve problems and can always find a solution.
Job Roles And Responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications Include
Outlined below are the academic qualifications and length and type of experience deemed necessary by Unique Vacations Inc. in order to perform the role of PPC Specialist competently.
Education: Bachelor’s degree in Marketing or related field.
Experience: A minimum of one (1) year in paid search at an advertising agency, preferably travel industry related.
Benefits
We offer a full benefits package including:
Once you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first-hand what makes us so passionate and most of all so “Unique”.
About Unique Vacations
Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts.
Designed for couples in love, Sandals Resorts boasts 18 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos.
We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands.
Learn more about the brands we represent at www.sandals.com and www.beaches.com .
Unique Vacations, Inc. -- an affiliate of the worldwide representative for Sandals Resorts and Beaches Resorts -- is seeking a forward-thinking PPC Specialist to join its remarkable Miami-based, in-house team.
WHO ARE WE?
Unique Vacations, Inc. is an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts. We provide exclusive, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which guests have come to adore for 40 years and counting for Sandals & Beaches Resorts.
You can learn more about the brands we represent by visiting www.sandals.com and www.beaches.com .
We are ever-dedicated to our customers, vendors, and our most precious commodity -- our TEAM! At Unique Vacations, Inc. we know our company is most powerful when everyone can make their mark. When you do what you love, you will be empowered to create the future that you want!
Apply, Create, Impact
If you’re ready to make an impact on one of the world’s most renowned hospitality brands, we invite you to apply for the PPC Specialist via our career portal: http://www.uvcareers.com/
Job Description
The PPC Specialist is responsible for identifying trends, insights and opportunities that can be actioned to meet and surpass the clients’ success metrics while also supporting the team where needed with other projects and planning. This person is proficient in campaign performance analysis and understands how search engine function; how bids relate to keyword performance and campaign efficiency. In this role you will need to handle several different tasks concurrently which requires working closely with management, agency partners, and cross-functional teams to coordinate resources and align objectives.
The PPC Specialist has solid communication skills and tactical hands-on experience developing and delivering analytics reports and intuitive dashboards to effectively communicate key performance metrics and impact to senior leadership and stakeholders. Data and analysis should come easily. You must be dynamic with your strategies and willing to adapt to the ever-changing marketplace. You think critically to solve problems and can always find a solution.
Job Roles And Responsibilities
- Has a progressive understanding of the interrelationship between paid search and other digital channels.
- Performs data analysis for reporting and initial commentary.
- Conduct keyword research, ad copy creation, and audience targeting to maximize campaign performance.
- Monitor paid search optimization, review advertising copy, landing pages and positioning to ensure brand management standards and accuracy.
- Report campaign findings and recommendations on a weekly basis.
- Assist with weekly forecasting updates.
- Aids in new campaign/initiative launches.
- Monitor daily performance metrics to understand search performance across global markets.
- Identify and analyze competitor techniques, as well as benchmarking performance against competitors.
- Executes tests, collecting and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
- Monitor budgets are pacing effectively, and tactics are being optimized towards relevant objectives and KPIs.
- Research and analyze competitor advertising links.
- Leverage web analytics platforms to identify prospects actively searching for vacations and build a plan to convert.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications Include
- Proven SEM experience and success analyzing PPC campaigns across Google Ads and Microsoft Ads.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up to date with the latest trends and best practices in search engine marketing.
- Experience with Google Analytics 360 and conversion tracking
- Experience managing medium-large brands
- Ability to work with and lead external vendor/partner relationships
- Excellent time management, organizational, communication, and analytical skills.
- Understands campaign objectives/strategy and able to present insight in reports to clients as well as field/anticipate questions.
- Proficient in Microsoft Office Suite (expert in Excel) and Looker Studio
- Google Ads and Bing Ads certifications are a plus
- SA360 experience highly preferred.
- Meta Experience is desirable.
Outlined below are the academic qualifications and length and type of experience deemed necessary by Unique Vacations Inc. in order to perform the role of PPC Specialist competently.
Education: Bachelor’s degree in Marketing or related field.
Experience: A minimum of one (1) year in paid search at an advertising agency, preferably travel industry related.
Benefits
We offer a full benefits package including:
- Health
- Dental
- Vision
- Employer paid life insurance, STD, and LTD
- Sick days
- Vacation days
- 9 Holidays
- Tuition assistance
- Parental leave
- 401K plan with a company match
Once you visit one of the properties, you will not only experience the best of what the brand has to offer but you will get to see first-hand what makes us so passionate and most of all so “Unique”.
About Unique Vacations
Unique Vacations Inc. is an affiliate of the worldwide representative of Sandals and Beaches Resorts – exclusively providing, marketing, public relations, advertising, promotions, and creative services to showcase the Luxury Included experience, which the guests have come to adore for 40 years and counting for Sandals and Beaches Resorts.
Designed for couples in love, Sandals Resorts boasts 18 Luxury Included resorts located on the Caribbean’s best beaches in Jamaica, Bahamas, Barbados, Antigua, Curaçao, St. Lucia, St. Vincent and Grenada. The family-friend resorts for everyone, Beaches Resorts offers three magnificent locations in Jamaica and Turks & Caicos.
We are headquartered in sunny South Florida – a hop, skip and a jump from the glorious Caribbean islands.
Learn more about the brands we represent at www.sandals.com and www.beaches.com .
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