What are the responsibilities and job description for the Digital Marketing Manager position at United Bank of Southwest AL & Northwest FL?
JOB FUNCTION / SUMMARY:
The Digital Marketing Manager will be responsible for developing, overseeing, and executing a comprehensive digital marketing strategy. This role ensures seamless, cohesive and strategic management across all digital platforms, aligning digital content with United Bank?s goals, objectives, and brand identity.
PRIMARY DUTIES & RESPONSIBILITIES:
- Develop Digital Strategies: Create and execute digital marketing plans across platforms like email, SEO, PPC, content marketing and assist with social media.
- Ensure Brand Consistency: Maintain a consistent brand voice and message across all digital channels.
- Utilize Marketing Automation: Implement and manage marketing automation tools to streamline and optimize digital marketing efforts.
- Analyze Performance: Use analytics to monitor and adjust campaigns for maximum effectiveness.
- Targeted Campaigns: Develop campaigns to engage specific customer segments and boost conversion rates.
- Collaborate Internally and Externally: Work with partners to manage digital marketing efforts strategically.
- Any other duties as assigned by Management.
