What are the responsibilities and job description for the Lead Generation Specialist position at United Contractors Roofing?
About United Roofing
United Roofing is a leading provider of high-quality roofing solutions, dedicated to customer satisfaction and industry excellence. We are looking for a Lead Generator with expertise in marketing and SEO to drive leads through both digital and traditional outreach efforts.
Position Overview
The Lead Generator – Roofing Sales will be responsible for identifying and engaging potential customers through targeted marketing strategies, digital outreach, and SEO optimization. This role is ideal for someone who understands digital marketing trends, has experience in lead generation, and is driven by results.
Key Responsibilities
- Lead Generation & Marketing
- Develop and execute lead-generation strategies to attract new customers.
- Leverage online and offline marketing tactics to build brand awareness.
- Utilize email campaigns, social media, and paid advertising to drive leads.
- SEO & Digital Outreach
- Optimize website content and landing pages to improve search rankings.
- Conduct keyword research and implement SEO best practices to generate organic leads.
- Monitor and analyze website traffic to refine lead generation strategies.
- Community & Network Engagement
- Engage with local communities through events, sponsorships, and partnerships.
- Develop referral programs to encourage word-of-mouth marketing.
- Sales Collaboration & Follow-Up
- Work closely with the sales team to ensure a seamless transition of leads.
- Track and analyze lead conversion rates to optimize marketing efforts.
Qualifications
- Experience in lead generation, sales, or digital marketing.
- Strong understanding of SEO, Google Ads, social media marketing, and content creation.
- Familiarity with CRM systems and lead tracking tools.
- Ability to analyze data and adjust strategies for maximum lead conversion.
- Excellent communication and networking skills.
- Self-motivated with the ability to work independently and meet goals.
Preferred Experience
- Experience in the roofing, construction, or home services industry.
- Knowledge of local SEO strategies and Google Business Profile optimization.
What We Offer
- Competitive base salary performance-based commission.
- Opportunities for professional growth and skill development.
- A dynamic and supportive team environment.
