Director, Ticket Sales & Experience - Birmingham Stallions

Job Title: Director of Ticket Sales and Experience - Birmingham Stallions

Reports to: VP, Team Business & Event Operations - Birmingham Stallions

Location: The candidate must live within the Birmingham, AL area as this is a hybrid position. 

About the UFL: 

Committed to pushing the boundaries of football and delivering an elevated experience for players, fans, and partners alike, the United Football League (UFL) has redefined spring football. Under the vision of Dwyane Johnson, Dany Garcia, RedBird Capital Partners, FOX, and ESPN, the league is reshaping the football landscape through innovation, fan engagement, and player opportunities. Born from the the groundbreaking 2024 merger of the XFL and USFL, the UFL is poised for growth with its eight teams in the following markets: Arlington (TX), Birmingham (AL), Detroit (MI), Houston (TX), Memphis (TN), San Antonio (TX), St. Louis (MO), and Washington D.C. 

About the Position 

The Director of Ticket Sales and Experience aims to drive the ticket sales team to achieve the team’s overall ticket sales goal on an annual basis. The Director of Ticket Sales and Experience reports to the VP, Team Business & Event Operations, and supports, motivates and manages the ticket sales staff, while executing the team’s sales plan and customer service execution, through the sales of Seasons, Groups and Premium Seating Ticket packages. The position will also be responsible for achieving their  own individual sales goals and attaining a high level of customer service. 

What you will do 

• Lead the ticket sales team to its individual and overall sales goals in Seasons, Groups and  Premium ticket packages for the season 

• Recruit, hire and train sales and service teams 

• Develop and maintain a professional and competitive sales team culture, and leading effective  sales team meetings and training sessions. 

• Track and report daily activity in outbound and inbound contacts, meetings and sales activity.

• Regularly produce accurate reporting on prospecting activity, sales performance, outside  appointment and event recaps using CRM system.  

• Provide consistent and reliable feedback on sales activity and effectiveness making  recommendations to be more effective, efficient and successful 

• Point of contact for the team’s ticket business at the league level.

• Support ticket sales staff by working collaboratively with marketing and sales leadership to  provide leads, help solve impediments and managing an organized sales structure.

• Sell and service their own business in Seasons, Groups and Premium ticket packages, leading  the group by effective execution of their own meetings and sales.

• Meet personal revenue goals by developing new and growing existing relationships. 

• Participate and lead activities at team and partner events (i.e. Chamber Events, professional  associations, corporate events, etc.) as assigned to support ticket sales efforts and promotional  initiatives with purpose of selling, networking, gathering leads and meeting new prospects. 

• Effectively handle incoming sales calls from prospective clients for all ticket sales products. 

• Effectively follow up with customers and prospective customers to build relationships to help  drive business.  

• Meet and exceed assigned sales goals for all ticket products. 

• Meet and exceed excellent customer service expectations managing a client base between of  200 - 400 accounts over the course of the sales cycle from onboarding through renewal process.

• Manage full time sales staff efforts to effectively execute game day activations to provide fans  with access and experiences (i.e. access to the field, support player autograph sessions, youth  clinics, mini games, etc. 

• Actively recruit and manage part time gameday staff to assist in fan engagement and customer  acquisition efforts. 

• Represent the UFL, the local team and other partners professionally, with integrity, credibility  and good judgment.

What you will bring 

The qualifications listed below represent the credentials necessary to perform the essential functions of  this position. To be successful in this position, an individual must be able to perform each essential duty  satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to  perform the essential functions. 

• Bachelor’s degree or equivalent experience required 

• Minimum of 4-years sales experience required 

• Minimum of 2-years managerial experience required 

• Premium or ticket sales experience in the sports and entertainment industry required 

• Minor League or start-up sports and entertainment experience preferred 

• Experience with servicing customers required 

• Experience with CRM system required, Salesforce preferred 

• Experience with a ticketing system - Ticketmaster/Archtics required 

• Experience with Microsoft Office and Google Suite products required 

Knowledge/Skills/Abilities 

• Must have good decision-making skills, solid judgment and interpersonal effectiveness 

• Must have an interest and ability in serving others as one of the primary functions of their job 

• Must be able to lead by positive example and high character 

• Must be flexible and reliable team player, both within own department and within company as a  whole 

• Must possess strong communication skills; must be comfortable with engaging in a variety of  different communicative modes (verbal, non-verbal, and written) and being attuned to others  through strong, active listening skills 

• Must have outstanding customer service mentality 

• Must possess a strong ability to manage one's own time and prioritize tasks when given clearly  defined goals and objectives for themselves and the sales team 

• Must be able to act in a fair professional manner in all situations as it relates to both internal and  external matters 

• Must be able to identify problems, their sources, and their potential solutions while continuing to  successfully conduct day-to-day operations without interruption 

Other duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities,  duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and  activities may change at any time with or without notice. 

Additional Details 

• Please note, the location of this role must be within the Birmingham, AL area

• The role is hybrid, works in a remote office and/or an office environment and will be expected to  attend all games and events 

• Prolonged periods of sitting at a desk and working on a computer 

• Minimal Travel (<20% travel): Mostly to other UFL markets 

• Ability to work a flexible schedule inclusive of weekends, gamedays, nights and holidays  required 

• Must be able to lift 10 pounds at times 

Equal Employment Opportunity Statement 

The UFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit,  hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual  orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status  protected by applicable federal, state, or local law. Our equal employment philosophy applies to all  aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers,  job benefits, and terminations.