Marketing Lead/Account Based Marketing Senior Director

This is Sudheer from United Software Group Inc. Hope you're doing great today.

I have an opening for the below requirement. If you're interested please let me know.

Title : Marketing Lead / Account Based Marketing Senior Director

Location : Chicago / Atlanta , Hybrid

Duration : Long Term

Job Description :

This role will be responsible to initially lead by influence but will help design a scalable execution model that requires building up a team. They nurtures and elevates the skills of a versatile team of Account Based Marketers who interface directly with Capgemini Account teams and clients - either by influence or direct reporting lines. In keeping with the mission to enable growth, you also unlock opportunities to upskill the ABM team's capabilities and improve for a consistent approach to ABM across the Americas. This candidate is also savvy in employing a technology stack driven by data to create more effective ABM campaigns.

Success in the Role Requires :

Defining an impactful account-based marketing strategy that is driven by the goal of growing and expanding Capgemini's impact on key target accounts, expanding their growth to PACE account levels.

Innovating - being an advocate and champion for improving and implementing best in class account-based marketing techniques and tools to constantly drive improvement.

Ability to work in a complex operating model and employ influence with multiple partners is crucial to the success

Ensuring a strong integration and connect between ABM and all l marketing streams, in order to effectively and efficiently drive content and campaigns towards the strategic accounts. This also includes collaborating with marketing operations and monitoring the market to ensure that the function leans on top-in-class tools to drive engagement in our top clients.

Establishing a structured approach and framework that Account leaders, Industry Leaders and Sales leaders understand and embrace as part of overall account planning.

Deliver account research and analysis to drive ABM strategies

Lead pursuit marketing programs for large deals to help bid teams define their value proposition and strengthen it with fitting marketing tactics to increase the probability of winning.

Qualifications - External

Required Skills :

• 10 years B2B marketing experience required with particular focus on account-based marketing (ABM), pursuit / deal-based marketing and / or marketing strategy
• Broad marketing skills and proficiency in marketing data management and campaign reporting. Experience with Salesforce or similar CRM desirable.
• Industry marketing experience, as many accounts / clients identify with their industries
• Exceptional partner management skills and ability to operate and build relationships at very senior level within a large, matrixed organization
• Strong leadership and interpersonal skills, proven track record managing a team, and real collaborative and team-player attitude
• Excellent project management skills and evidence of successfully managing complex portfolio of projects
• Creativity, flair and innovation in how to achieve cut-through and differentiation for campaigns
• Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels to both internal and external audiences
• Working knowledge of martech tools such as Terminus, Demandbase, Sixsense or others.

Thanks & Regards

Sudheer

Senior US IT Recruiter

UNITED SOFTWARE GROUP INC

Ph. Direct : 614.495.9222 Ext 292

Direct no : 1 614 683 0955

Fax : 866-764-1148

Email : sudheer.v@usgrpinc.com

6000 Venture Dr,

Ste C-D, Dublin, Ohio 43017

www.usgrpinc.com

USG is recognized by INC. 5 0 0 0 as America's Fastest-Growing Private Companies. USG is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, gender, age, disability, military status, national origin or any other characteristic protected under federal, state, or applicable local law. To unsubscribe from this mailing, please reply to this email with the word UNSUBSCRIBE in the subject line, or click here UNSUBSCRIBE.