Coordinator, Media Strategy

Description

U.S. Soccer Overview 

We are U.S. Soccer and we are the future of sport in the United States.  Our mission is to make soccer the preeminent sport in the United States.  We embrace diversity, technology and global connections to drive the growth of our sport and serve our athletes and fans.  We seek motivated, passionate, skilled people who can think, create and work on a team.   

U.S. Soccer is a growing company that looks for team members to grow with it. U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture and an atmosphere for professional development. 

The Federation’s core principles set organization-wide standards to identify and foster our culture and inform how we interact and hold each other accountable. These principles guide U.S. Soccer: We Win Together.  We Aim High.  We Champion Diversity, Equity & Inclusion. To be successful as a USSF employee, it is critical to demonstrate and live up to these principles every day and with every interaction with peers, stakeholders, and partners.  

The Federation’s core values are the individual attributes and characteristics that staff embody to uphold the organization’s principles and succeed. These values guide our employees: Integrity. Commitment.  Teamwork.  Respect. 

U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore, looking for dynamic servant-leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic approach that contributes to bold teams and delivers globally significant results. 

Position Description  

U.S. Soccer is seeking a Coordinator, Media Strategy to join our industry-leading team and help drive the growth of soccer in the United States. This individual will be a key contributor within U.S. Soccer’s growing commercial team and an important driver in the relationship between the Federation and its current and potential strategic partners. The Coordinator will be focused on ensuring partner contractual elements are executed properly, working closely with U.S. Soccer’s content and analytic teams. The Coordinator will work cross-functionally with the Partnership Marketing, Partnership Development, Content and Brand teams to build the U.S. Soccer brand, engage fans, and deliver results.

Primary Responsibilities 

This individual will be a key contributor on a team focused on the growth and retention of current U.S. Soccer strategic partnerships. Responsibilities include, but not limited to:

• Contribute to the content pitch process: Create clear and persuasive content proposals detailing the overview of the concept, partner alignment, performance and pricing. Work closely with our analytics team to gather estimated performance numbers for each piece of content. 
• Ensuring successful campaign execution: lead execution of all sponsored content, working closely with U.S. Soccer’s content and analytic teams to communicate partner deliverables and track performance. 
• Supporting paid social and digital campaigns: in collaboration with Manager, Media Strategy, manage the sponsored content paid social implementation and optimization to ensure guarantees and internal goals are achieved. Create, implement, and track display campaigns for U.S. Soccer partners. 
• Developing and presenting recap materials: Create recap materials for sponsored content series and present to respective U.S. Soccer partners. 
• Supporting Partnership Development team: working closely with our Partnership Development team and USSF content team to generate content for perspective partnerships.
• Establishing new opportunities: provide updates to team on latest industry news and trends related to sponsored content, including digital and social platform enhancement to bring new ideas to our internal and external teams. 

Requirements

Minimum Qualifications 

• Bachelor’s Degree in a relevant field of expertise
• 2-3 years of experience in social media 
• Able and willing to work non-traditional hours including evenings, weekends & holidays
• General knowledge of soccer 
• Capable of working in fast-paced and demanding environments 
• Must be able to connect “micro” details to the “macro” vision and mission 
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook) 

Desired Qualifications    

• Experience with paid social and digital/display 
• Strong analytical skills with experience understanding and interpreting quantitative and qualitative research to assist with partnership recaps and communicating activation success
• Familiarity with content production process 
• Market expertise in a space that is evolving and changing 
• Excellent written and verbal communication skills
• Exceptional attention to detail
• Ability to manage multiple concurrent events through multi-tasking and managing priorities efficiently
• Ability to work independently and as a part of a multidisciplinary team
• Excellent computer skills, including Outlook, MS Word, PowerPoint and advanced Microsoft Excel capabilities
• Desire to be part of a team with diverse backgrounds and career experiences
• ”Student of the Game” mentality and desire for continual growth
• Ability to apply learning from past projects and experiences

U.S Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. 

We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.