Social Media Manager

About Unity:
At Unity Environmental University we are on a mission to make environmental education accessible and affordable to all. Our unique model combines a functional hierarchy and project-based structure through our four Sustainable Education Business Units (SEBUs) to promote collaboration and innovation (Distance Education, Sustainable Ventures, and In Person Education). We prioritize our students' needs above all else, offering a variety of modalities, including in-person, hyflex, and online. Our innovative and inclusive culture prepares students to tackle real-world challenges and cultivate the next generation of environmental professionals and leaders who can make a positive impact on our world.

Our Mission:
We are dedicated to delivering quality education and experiences that produce outstanding environmentally competent professionals and inspire individuals from all walks of life to steward sustainable ecosystems.

About The Enterprise Model:
In 2017, Unity Environmental University pioneered a shift in organizational structure by embracing the Enterprise Model. This innovative model strategically segments the university into several Sustainable Education Business Units (SEBUs), each functioning with a high degree of autonomy. Designed akin to a matrix organization, the Enterprise Model combines the benefits of both centralized and decentralized management, enhancing the university's agility and responsiveness to the dynamic needs of its students and broader societal challenges.

This entrepreneurial framework fosters an environment where each SEBU operates as an independent entity, yet is interconnected with the university's core mission. The SEBUs are empowered to develop specialized programs, services, and products that directly meet the unique demands of their specific audiences.

Leadership within the Enterprise Model is both collaborative and authoritative; decisions are made efficiently at various levels, from the President to the Heads of SEBUs and Chief Officers, all incorporating feedback from relevant stakeholders. This model abolishes traditional silos and eschews the need for consensus, ensuring that no single entity can veto the decisions of another, thereby maintaining a streamlined and effective decision-making process. In this model, every faculty member reports to a Dean who oversees their daily work and performance evaluations.

The Opportunity: The Social Media Manager will play a critical role in planning, implementing, and monitoring institutional organic social media feeds, creating much of the content and leveraging content provided by colleagues. This position will curate posts and social calendars, create content, encourage/manage content production by others, and actively engage with audiences across platforms to build relationships, enhance reputation, and support recruitment. Social media is crucial for effective brand marketing as well as for student recruitment, and this hands-on role requires a mix of strategic, creative, written communication, and analytical skills.

Day to Day Responsibilities:

• Manage University institutional organic social feeds including Facebook, Instagram, LinkedIn, X, TikTok, Reddit, YouTube, and others as needed, to build University awareness, enhance reputation, and support business goals.
• Proactively implement social media feeds and properties
  • Manage the set-up of social properties and profiles for effective brand presentation
  • Create and implement organic social media calendar
  • Write text and produce photo and video assets for most organic social content
  • Influence colleagues to create additional multimedia and stories for social
  • Engage with various audience for creation of UGC.
• Monitor and engage on institutional channels and beyond. These activities will be equal in prioritization to post creation and will be crucial to ongoing public relations and reputation management.
  • Develop a standard tone for engagement, along with a moderation guide.
  • Daily tracking and interactions for feed/post engagement (having active conversations)
  • Strategic social listening and engagement with commenting users across social platforms.
• Use a suite of tools (Hootsuite, Business Managers, etc.) to implement, monitor, measure, and optimize social.
• Maintain a dashboard to track and communicate priority organic social KPIs, which include:
  • Maximize engagement within Unitys institutional social feeds and with advertising audience comments
  • Grow audiences
  • Increase engagement and enhance reputation away from University social properties
• Practice continuous improvement based on measurement of KPIs.
• Ensure consistency of messaging, tone, and visuals across all content and platforms.
• Foster strong working relationships with internal teams, vendors, and external partners to ensure campaign success. Proactively communicate challenges, successes, and failures with leadership.
• Other duties as assigned.

Do you have the skills?

• Bachelors degree in Marketing, Communications, Journalism, or a related field.
• 3-5 years of experience in social media planning, content creation, monitoring, and management.
• Strong writing and editing skills, with PR abilities for engaging audiences and handling feedback professionally.
• In-depth knowledge of major platforms (e.g., Instagram, Twitter, LinkedIn, Reddit, etc.).
• Proficiency in content creation including video, photography, and some design skills.
• Strategic planning capabilities to develop and execute effective social media campaigns aligned with university goals.
• Ability to interpret data and analytics to inform creative strategies.
• Exceptional organizational and multitasking skills, with the ability to meet deadlines in a fast-paced environment.
Collaborative mindset and the ability to work effectively with cross-functional teams.

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Are you contemplating the job but uncertain if you should apply? We encourage you to reach out to us regardless. At our company, we acknowledge that not everyone begins their professional journey with equal advantages, opportunities, or privileges. Therefore, we value your unique skills and experiences. Take a chance and submit your application; you may be precisely the individual we're searching for!

Location: Pineland Farms, New Gloucester, Maine
Just a half hour from Portland, Unity Environmental University Headquarters, Unity Environmental University Distance Education, In-Person @ Pineland, and the School of Environmental Business & Sustainable Ventures are based at the Pineland Farms campus. The facilities are within easy access to one of the fastest-growing cities for startups in the country.

Work Schedule:
Work hours are specific to the requirements of this position and can include days, evenings, and weekends. Working extended hours required as needed. Must be flexible and cooperative in fulfilling responsibilities and meeting the Institutions needs. Although Unity Environmental University employees are generally scheduled to work at their specifically assigned locations, there are times when travel is necessary and employees are required from time to time to attend events, meetings or work temporary assignment at any Unity Environmental University location.

Physical Demands:
While performing the duties of this job, it is regularly required to sit and talk or hear. The employee is occasionally required to stand or walk. The employee must occasionally lift and/or move up to 25 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. The use of either hand for repetitive movements such as grasping, grasping and turning, and fine manipulation is required as is the ability to use the telephone for internal and external communications.

Company Perks:
Unity Environmental University offers a comprehensive and competitive compensation and benefits package for its faculty and staff. Benefits for eligible employees include:

• Paid holidays off
• 4 weeks of PTO
• Medical, Dental, and Vision Insurance
• Short- and Long-term disability
• Life Insurance
• Retirement Plan with up to 8% match
• Relocation Assistance