What are the responsibilities and job description for the Digital & Marketing Specialist, SJHC Foundation position at Unity Health Toronto?
Digital and Marketing Specialist [14 month contract]
Status : Full time
Reports to : Vice President, Communications and Donor Engagement
St. Joseph's Health Centre Foundation is a fast-paced, innovative fundraising organization committed to raising funds in support of St. Joseph's Health Centre Toronto.
St. Joe's has provided care for millions of people in Toronto's west end for more than a century. Today, it is one of Canada's busiest community teaching hospitals, looking after a vibrant community of over half a million. Now part of Unity Health Toronto, St. Joe's is uniquely positioned to inspire the best care experiences for all.
The Foundation is seeking a Digital and Marketing Specialist to cover a maternity leave, join a highly-motivated team of professionals and play an integral role in inviting our community to be part of a historic fundraising campaign, our largest ever.
This is an exciting time to join the Foundation. We are at the ground level of our next chapter and each and every team member will contribute to our success in raising funds that will transform our hospital in the years to come.
Position :
This role, reporting to the VP of Communications and Donor Engagement and working closely with the Manager of Marketing and Communications, is responsible for developing and executing digital production strategies and supporting on marketing communication efforts.
Roles & Responsibilities - Digital Production and Operations
In partnership with the VP, Communications and Donor Engagement and the Manager, Marketing and Communications, manage and optimize St. Joe's digital content production, website maintenance, email deployment, and data analytics, ensuring brand consistency, SEO alignment, and digital tool effectiveness across all channels.
- Create and maintain a production calendar for digital operations
- Code, test and deploy emails through Luminate Online, ensuring deliverability and performance.
- Create and manage donation forms, surveys, and list logic in Luminate Online.
- Build and update webpages in WordPress and Luminate Online using existing templates, ensuring alignment with St. Joe's brand standards and optimizing for SEO
- Proactively maintain all St. Joe's websites, overseeing updates and ensuring domain ownership and certifications are up-to-date.
- Lead new website development projects as needed, managing external vendors and developers to ensure quality.
- Manage Google Dashboards, Ads Grant and Ads and analyze digital data to draw key recommendations around website, email and campaign optimization
- Lead team training sessions and demos on digital tools and practices to encourage adoption.
- Develop expertise in digital tools, including WordPress and Luminate Online, to maximize their impact for the organization.
Roles & Responsibilities - Marketing Communications
Collaborate with the VP of Communications & Donor Engagement and the Manager of Marketing & Communications to support the Foundation's content strategy, adapting content for digital channels (writing / design) and sourcing relevant content for email, website, and social media.
Qualifications
Please note : The Foundation team works in a hybrid model (3 days / week in-office).
Compensation
Salary range is between $60,000-$75,000, commensurate with experienceExtended health benefits and a pension program
If you feel that you would be a great fit for this position and Foundation, we invite you to apply by
5 : 00pm (EST) on Jan 17, 2025
via the Unity Health website :
Applications will be reviewed on an ongoing basis before the application deadline closes.
We thank all applicants for applying, however, only qualified candidates selected for an interview will be contacted.
Salary : $60,000 - $75,000
