What are the responsibilities and job description for the Senior Manager of Growth Marketing position at UniUni Logistics?
Who Are We?UniUni, a North American leader in last-mile logistics, delivers tens of millions of parcels annually in Canada, from Coast to Coast, and is rapidly expanding across the United States. Founded in 2019, UniUni’s tech-driven innovation and unique delivery model offers fast, efficient, and reliable services to local, national, and international e-commerce clients.What Do We Offer?At UniUni, we offer exciting opportunities to our employees to achieve their career goals. If you are ready to join UniUni’s dynamic team, while working hard and having fun doing it, we invite you to apply online and let us know how you can be part of our shared success story.The RoleReporting to the Vice President of Marketing & Communication, as the Director of Growth Marketing, you'll develop and execute marketing strategies that drive revenue, customer acquisition, and retention. You'll be at the intersection of data, creativity, and strategy, spearheading initiatives that support our ambitious growth goals.You’ll thrive in this role if you are a builder and enjoy spearheading new initiatives. Although UniUni is an established, well-funded player in the logistics space, we’ll be designing the marketing growth engine from the ground up. It’s a career-defining opportunity that means equal parts strategy and hands-on execution.A strong background in B2B marketing is essential, and experience in logistics and / or e-commerce industries in a startup environment are significant advantages.RequirementsGrowth Strategy : Develop and implement a data-driven growth marketing strategy to expand customer acquisition and market share in the logistics space.Demand Generation : Oversee lead generation campaigns, nurture funnels, and account-based marketing initiatives to fuel the sales pipeline.Performance Marketing :
Optimize paid and organic channels (e.g., Google Ads, LinkedIn, SEO) to drive ROI and measurable outcomes.Cross-Functional Leadership : Collaborate with sales, product, and customer success teams to align marketing initiatives with business objectives.Analytics & Reporting : Track, analyze, and report on campaign performance, leveraging insights to refine strategies.Team Leadership : Build and mentor a high-performing growth marketing team which includes managing agency partnerships.What We're Looking ForExperience : o 8 years of marketing experience, with at least 5 years in growth-focused roles.o Proven success in B2B marketing, preferably in logistics, e-commerce or a related industry.o Hands-on experience with performance marketing and demand generation channels and tactics, including paid search, paid social, events, partnerships, and email marketing.o Previous experience in a startup.Skills : o Strategic thinker with an ability to execute and deliver results.o Proficient in marketing analytics and attribution modeling.o Exceptional written and verbal communication skills.o Strong familiarity with HubSpot and SalesForce.
- Mindset : o Data-driven, collaborative, and results-oriented with a growth mindset.Benefits401(k)Dental, Vision, Medical insurancePaid Time Off, Paid sick Leave, Paid HolidaysFlexible work hours and hybrid to remote work mode
