What are the responsibilities and job description for the Digital Marketing Specialist position at Universal Development Companies LLC?
About Us: Universal Tool & Engineering is a dynamic and innovative company specializing in machine tool sales and service. We are committed to delivering exceptional results for our clients and are looking for a skilled Digital Marketing Specialist to join our team. If you are passionate about digital marketing and have a proven track record of driving online growth, we want to hear from you!
Job Title: Digital Marketing Specialist
Job Summary: As a Digital Marketing Specialist, you will play a crucial role in developing, implementing, and managing digital marketing campaigns that promote our products and services. You will be responsible for increasing brand awareness, driving website traffic, and generating leads through various online channels.
Key Responsibilities:
- Strategy Development: Create and execute comprehensive digital marketing strategies in alignment with business objectives.
- SEO & SEM: Optimize website content for search engines (SEO) and manage Pay-Per-Click (PPC) campaigns across platforms such as Google Ads and Bing Ads.
- Content Marketing: Develop engaging and relevant content for our website, blog, social media channels, and email campaigns to enhance user engagement and brand visibility.
- Social Media Management: Oversee social media accounts, create and schedule posts, and engage with followers to build a strong online community.
- Analytics & Reporting: Monitor and analyze campaign performance using tools like Google Analytics, provide regular reports, and make data-driven recommendations for optimization.
- Email Marketing: Design and implement email marketing campaigns, including newsletters, promotional offers, and drip campaigns to nurture leads and retain customers.
- Collaboration: Work closely with the sales team and other departments to align marketing initiatives with overall business goals.
Education/Experience
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Proven experience (2-5 years) in digital marketing, preferably in a similar role.
- Proficiency in SEO, PPC, social media marketing, email marketing, and content creation.
- Familiarity with digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite, Mailchimp).
- Excellent written and verbal communication skills.
- Strong analytical skills and a data-driven mindset.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- A collaborative and supportive work environment.
