What are the responsibilities and job description for the Marketing Director position at Universal Stone LLC?
As a trusted industry leader with over 20 years of experience in the fabrication and installation of natural stone,
Universal Stone seeks motivated, reliable, organized, and hardworking individuals to grow with the company as our business expands.
Summary
The Marketing Director oversee the entire marketing department.
Job Description:
- Create and execute marketing campaigns that drive sales and traffic to showrooms
- Collaborate that pushes the company towards desirable growth with HR to Build External and Internal Awareness
- Create content and drive engagement on all company's digital platforms
- Deliver marketing messages that improve brand awareness and increase sales
- Build consistent brand material across all departments and channels
- Manage all aspects of our website functions including optimizing content
- Deliver marketing campaigns, advertising, and promotions
- Respond to messages, mentions, and comments on all digital platforms
- Monitor competition
- Research and analyze customer needs and demands based on market information
- Attend networking events
- Create Community partnerships
- Develop a strategy that will attract new customers
- Translate data and research into actionable marketing plans
- Coordinate with operations and sales to achieve the company's objectives and produce effective strategies
- Create and distribute monthly reports on critical metrics
- Delivers effective marketing campaigns, advertising, and promotions to drive sales and traffic to the showroom.
- Respond to messages, mentions, and comments on all digital platforms
- Monitor competition (pricing changes, and new products and features)
- Attend networking events.
- Produce ideas for promotional events or activities and organize them efficiently
- Conduct consistent competitor research
- Support sales and lead generation efforts
- Assist with organizing company events
- Represent Universal Stone professionally while interacting with our customers , vendors and contractors through effective communication, timely arrival, and neat appearance
Qualifications
- Excellent organizational skills and attention to detail.
- Ability to work well in a team environment
- Ability to communicate effectively
- Excellent written and verbal communication skills
- Well organized and detail oriented
- Understand customer lifecycle and marketing
- Able to prioritize, and manage time efficiently
Education and Experience
- One (1) or more years of previous experience in Marketing and Brand Management
- A high school diploma or general education degree (GED) is required
- Digital Advertising
- SEO/SEM
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Content Marketing
- Brand Awareness
- Market Research
- Competitive Analysis
Benefits
- Health insurance
- Paid time off
- Paid Holidays
Work Location
4806 Rozzelles Ferry Rd
Charlotte, NC 28216
United States
Schedule
- Day shift 7:30am - 4:30pm
- Monday to Friday
Universal Stone is an equal-opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic outlined by federal, state, or local laws.
