What are the responsibilities and job description for the Mgr. Public Affairs position at University Medical Center of El Paso?
Job Summary
The Public Affairs Manager is responsible for providing day-to-day support of the Public Affairs Administrative Director. Works with media relations, copy writing of marketing, promotional and news copy for print and digital media, including executing and posting social media content, websites, newsletter, direct mail to support Public Affairs initiatives. Serves as a secondary spokesperson in the absence of the Public Affairs Director, able to draft proposed responses for CEO review, always in Associated Press style. Other components of this position are to create original content, manage posts, respond to followers and report on metrics; conducts research, writes and verifies content to weave a coherent cross-platform narrative to raise awareness, creates news for major events.
Minimum Job Requirements :
Work Experience :
Three years of experience in news or other related field, such as marketing, public affairs or communications, feature writing in Associated Press style, generating web content and social media required.
Three years of management experience are required.
License / Registration / Certification :
None
Education and Training :
A Bachelor’s degree in a related field is required.
Skills :
- High level of oral, written and presentation communication skills.
- Extensive knowledge of social media marketing programs and optimization based on copy, creative, and placement.
- Excellent organization skills.
- Ability to manage colliding priorities
- Creative copywriting skills and ability to identify stories and write content
- Photo editing skills a plus
- Ability to effectively work with others on cross-functional teams
- Demonstrates cultural sensitivity.
- Ability to manage multiple projects simultaneously.
- Strong ability to organize work priorities and meet specific objectives and deadlines under time constraints.
- Self-motivated, self-learner, initiator, creative and flexible. Ability to work independently and exercise sound judgment in interactions with community.
- Ability to work independently as well as part of a team.
- Requires strong skills with Facebook, LinkedIn, Twitter, Instagram, Google , YouTube, web content, calendars
- Strong PC skills including Excel, Word and Power Point.
- Bilingual (English / Spanish) preferred.
