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Graduate Assistant – International Recruitment and Enrollment Management

University of Central Arkansas
Conway, AR Full Time
POSTED ON 1/17/2025
AVAILABLE BEFORE 4/16/2025

Position Summary

The Graduate Assistant for the International Recruitment and Enrollment Management will support recruitment and enrollment activities aimed at attracting and retaining international students at the University of Central Arkansas (UCA). The position involves data management, marketing, communication, and administrative responsibilities. This is an excellent opportunity for a graduate student interested in international education, data analytics, and marketing to gain hands-on experience in a dynamic and diverse setting. Job Duties and Responsibilities

  • Data Management and Analysis : Enter lead information from international fairs into the Slate CRM system.Conduct data integrity review of prospective student data.Analyze trends and gaps in international applications and enrollment data.Collect and analyze alumni data to understand career placement and program success.Track international graduates’ job placement data for reporting and analysis.
  • Marketing and Content Creation : Create engaging videos promoting UCA programs and campus life for international audiences on a weekly basis.Revise website as neededCollaborate with current international students to produce videos that showcase the UCA experience.Design and distribute one-page flyers weekly to international agent partners and EducationUSA advisors.Update brochures in multiple languages twice a year and as needed.
  • Outreach and Communication : Build and maintain a mailing list of EducationUSA advisors and school counselors, ensuring data is up-to-date.Communicate regularly with newly admitted international students to keep them informed about campus events and updates.Assist prospective international applicants to support international recruitment efforts.
  • Admission : Pend students applications after checking documents and data.Work closely with admission counselors to ensure a smooth transition from application submission to admission process.Respond to prospective student emails through dedicated email account
  • Other duties as assigned.

Skills and Qualifications :

  • Experience with data entry, data analysis, and CRM systems (experience with Slate CRM preferred).
  • Proficiency in Google Sheets and Excel
  • Proficiency in digital marketing and content creation, including video production and graphic design.
  • Excellent written and verbal communication skills for effective international outreach.
  • Strong attention to detail and organizational skills.
  • Ability to work both independently and collaboratively in a team setting.
  • Familiarity with international student recruitment and marketing is a plus.
  • Skills Considered Essential for Success -Knowledge of the organization and administration of higher education.

  • Knowledge of state, federal, and university rules, regulations and procedures.
  • Ability to work in a diverse and dynamic environment.
  • Ability to work collaboratively and independently with common goals as a part of a team.
  • Ability to make sound judgments and assist in resolving student concerns.
  • Effective interpersonal communication, writing, and organizational abilities.
  • Civility in all interactions of a public or confidential nature.
  • Demonstrate follow-up contacts and consultations in a timely manner. Required Education and / or Experience
  • Must be enrolled full time as a graduate student
  • Good academic standing – minimum 3.0 cumulative and major GPA
  • License(s) / Certifications (Required or Preferred)

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