Social Media Program Manager

Job Summary:

The University of Colorado (CU) School of Medicine is seeking a talented full-time Social Media Program Manager. This position will create, manage, and schedule content for the CU School of Medicine's social media platforms, ensuring that content is compelling, accurate, relevant, current, and consistent with CU brand guidelines.

This position requires exceptional attention to detail, the ability to stay on task, and the ability to work with varying levels of staff and faculty to gather information, write, design, and distribute content appropriately. This position is a hybrid in-person and remote work model, and it requires excellent project management abilities in a fast-paced environment.

The Social Media Program Manager will be a contributing member of the CU School of Medicine communications team supporting the goals of the Dean's Office and working to connect and strengthen the communications between the school and its departments, divisions, and centers.

Professional Field:

Digital media, writing, and communications

Supervision Received:

Director of Communications

Supervision Exercised:

None

Examples of Work Performed:

Social Media:

• Develops social media strategy for Facebook, X, Instagram, Threads, Bluesky, LinkedIn, and YouTube, to promote the mission and vision of the School of Medicine.
• Produces and maintains the social media editorial content calendar, which includes daily social media content to build meaningful connections with audiences.
• Responds promptly to messages and comments on social media platforms.
• Monitors social media to manage mentions of the School of Medicine and engages in relevant online discussions.
• Generates photos, social media videos, designs, and infographics for social media.
• Develops, implements, and tracks the effectiveness of social media campaigns.
• Covers campuswide events including graduation, matriculation, and Match Day for the School of Medicine.
• Creates and manages social media boosting budget to drive optimum results.
• Collaborates with Communications Shared Services social media leads to support social media efforts across departments, divisions, and centers.

Collaboration and Best Practices:

• Monitors the social media landscape and educates team members, researchers, faculty, staff, and students on the latest trends and best practices.
• Builds and maintains relationships with faculty, staff, trainees, and students within the School of Medicine.
• Collaborate with colleagues at CU Anschutz Medical Campus, UCHealth, Children's Hospital Colorado, Veterans Affairs, and other partners as appropriate.
• Identify and implement best practices regarding communications, strategies, and tools.
• Attend campus communications meetings as needed.

Work Location:

Hybrid - this role is eligible for a hybrid schedule of 2 days per week on campus and as needed for in-person meetings.

Why Join Us:

The University of Colorado Anschutz Medical Campus is a public education, clinical and research facility serving 4,500 students, and a world-class medical destination at the forefront of life-changing science, medicine, and healthcare. CU Anschutz offers more than 42 highly rated degree programs through 6 schools and colleges and receives over $500 million in research awards each year. We are the single largest health professions education provider in Colorado, awarding nearly 1,450 degrees annually. Powered by our award-winning faculty, renowned researchers, and a reputation for academic excellence, the CU Anschutz Medical Campus drives innovation from the classroom to the laboratory to the delivery of unparalleled patient care. Read CU Anschutz Quick Facts here.

Why work for the University?

We have AMAZING benefits and offer exceptional amounts of holiday, vacation, and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 10/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Diversity and Equity:

The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty, and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication, and understanding. We encourage applications from women, ethnically minoritized individuals, persons with disabilities, persons within the LGBTQ community, and all veterans. In addition, the Anschutz Campus has also been recognized as an Age-Friendly University. The University of Colorado is committed to diversity and equality in education and employment.

Qualifications:

Minimum Qualifications:

• Bachelor's degree from an accredited college or university in marketing, communications, public or media relations, journalism, business, or other related fields.
• 3-5 years of experience working in professional social media management, or related communications, public relations, and marketing field(s), preferably in health care or higher education.
  • Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year-for-year basis.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications:

• Experience with project management, prioritization, timelines, and ensuring on-time deliverables.
• Additional training/professional development in the following areas: social media strategy and implementation, writing for the web, search engine optimization, content management systems, HTML, and video editing.
• Communications experience in a university, academic medical center, and/or large hospital system environment.
• Experience with graphic design, photography, and videography.
• Knowledge of HIPAA policies and procedures.

Knowledge, Skills, and Abilities:

• Exceptional independent writing skills and experience developing clear, concise, and key message-focused communications.
• Experienced in graphic design and video editing for multiple social media platforms.
• Excellent knowledge of editing and grammar, including AP style.
• Demonstrated ability to consistently capture the voice of a brand/person.
• Highly organized and dependable; able to multitask, working quickly and effectively to manage numerous deadlines with minimal supervision.
• Self-starter with the ability to work independently and in a team environment.
• Demonstrated creativity and problem-solving skills.
• Dedicated to producing excellent work and excellent customer service.

How to Apply:

For full consideration, please submit the following document(s):

1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position

2. Curriculum vitae / Resume

3. Three to five professional references, including name, address, phone number (mobile number if appropriate), and email address

4. Those selected for interviews will be asked to provide work samples to include:

a. 3-5 social media posts, considering a mix of infographics, videos, and website posts.

b. 1 informational article.

Questions should be directed to: somcommunications@cuanschutz.edu

Screening of Applications Begins:

Immediately and continues until 30 days from the posting date.

Anticipated Pay Range:

The starting salary range (or hiring range) for this position has been established as $65,105 to $82,814.

The above salary range (or hiring range) represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans, and retirement contributions that add to your bottom line.

Total Compensation Calculator: http://www.cu.edu/node/153125

ADA Statement:

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at hr.adacoordinator@cuanschutz.edu.

Background Check Statement:

The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students, and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement:

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine-preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety-sensitive job duties, you must enroll in the occupational health medical surveillance program.