What are the responsibilities and job description for the STEPS Social Media Specialist position at University Of Kentucky?
Required License / Registration / Certification
Physical Requirements Repetitive and prolonged motion typical of desk work (sitting / bending / standing / twisting / typing / screen time); lifting / pushing / pulling objects up to 20 lbs; light travel required for events Shift 40 hours per week; primarily Monday – Friday during business hours with some evening and weekend work on an as needed basis. Job Summary The College of Social Work is seeking a highly-motivated Social Media Specialist to develop, implement, and analyze the College’s social media strategy. The Social Media Specialist will be responsible for the content strategy for the College’s social media platforms including X, Instagram, Facebook, LinkedIn, and TikTok, as well as the creation of graphics, videos, and photos to be shared across those platforms.
Responsibilities :
- Develop relevant and engaging content for the College’s social media platforms, staying up to date on current social media trends, tools, and best practices.
- Create high-quality graphics and videos to be shared across all platforms, maintaining the College’s brand standards and voice.
- Implement social media strategies that align with the College’s goals and execute those strategies, boosting social media engagement.
- Track and analyze social media metrics to gauge the effectiveness of the social media strategy and various social media campaigns.
- Prepare monthly social media reports and suggest improvements to optimize engagement.
- Create and maintain paid social media ad campaigns to maximize reach to targeted audiences.
- Collaborate with constituents across the College of Social Work and the University of Kentucky to stay connected with all events, research, conferences, etc. that the College’s faculty, staff, and students are participating in.
- Conduct market research to identify opportunities for growth and improvement across all channels.
- Be a self-starter and an expert in the social media field, creating eye-catching content that represents the College’s mission and brand.
Skills / Knowledge / Abilities Does this position have supervisory responsibilities? No Preferred Education / Experience Deadline to Apply 03 / 10 / 2025 Our University Community We value the well-being of each of our employees and are dedicated to creating a healthy place for everyone to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.
As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.
Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and / or drug screen.
Salary : $20 - $23
