Marketing and Communication Manager

Requisiton Details

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GENERAL REQUISITION INFORMATION

EEO Statement :

The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and / or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.

Job Title

Marketing and Communication Manager

Job Grade

PR24S

Division

Academic Affairs

College / Dept

College of Public Affairs & Community Service

Department

CPACS

Requisition Number

2024-00367

FTE (full-time equivalency)

Work Schedule

8am to 5pm Monday through Friday

Does the position provide the opportunity to work Remotely / Telecommuting?

No remote / telecommute opportunity

Appointment Term

12- 12 / 12 months

Is this position essential personnel according to the inclement weather policy?

Pay Information

62,000-$78,000

Pay Schedule

Annually

FLSA Designation

Exempt

Position Summary

Lead the development and execution of the College of Public Affairs and Community Service promotion, marketing, storytelling, and communication efforts to support undergraduate, graduate, and doctoral programs, as well as other college and Dean's Office activities and events. Collaborate with University Communications, college's departments / units / schools, engagement programs, and community partners on the marketing and communications efforts for the college using a variety of social media, news media, and other communication platforms. Help develop and execute strategic marketing and communication plans for the college and units / programs. Identify and monitor key market performance indicators and marketing / communications market trends that support student enrollment. Design and produce various reports, marketing materials, videos, and presentations for the college. Write feature stories, news releases, scientific communication, faculty and student highlights, newsletter content, website content, social media posts, and perform copy editing. Develop and execute printed materials, multimedia & video projects, CPACS website, newsletters, social media channels, annual alumni event, swag materials, and other marketing or communications efforts. Assist with marketing and recruitment materials, event planning, coordination, and promotion, branding efforts, and other needs as they arise.

Job Duties

Responsibility Area :

Oversight & Development

Duties :

• Oversee and execute all marketing and communications efforts for CPACS.
• Execute strategic communications and marketing plans for the college / units / programs.
• Researching, writing, editing, and designing marketing and communications pieces for print, web, multimedia / video projects, and social media.
• Liaison to MARCOMM, and the marketing departments of Grad Studies, NU Foundation & Alumni Association.
• Coordinate with UNO contacts to elevate the CPACS brand and tell our story through UNO Alumni magazine features, MARCOMM features, UNO graduate and other highlights, and local media.
• Create and execute email strategy for marketing campaigns and email communications and newsletters.
• Develop creative content to highlight CPACS units, degree programs and accomplishments
• Develop creative content in support of enrollment and recruiting efforts.
• Promotion of college-wide / special events including planning and executing the annual Distinguished Alumni event.
• Oversee production of the college's annual print publication, the CPACS Annual Report.
• Coordinate photo shoots and videos for marketing materials.
• Coordinate purchase swag materials each academic year, including welcome items.
• Onboarding new employees with UNO marketing / comms platforms.
• Ongoing support and training for staff and faculty with UNO marketing / comms platform

Percentage Of Time

Essential Function :

Responsibility Area :

Website / Social Media Content Development

Duties :

Percentage Of Time

Essential Function :

Responsibility Area :

Strategic Planning & Collaboration

Duties :

Percentage Of Time

Essential Function :

Required and Preferred Qualifications

Required Education

Bachelor's degree in communications, marketing, journalism, or other related discipline.

Required Experience

One (1) year experience in developing marketing campaigns using print, social media and / or multimedia, with an emphasis on an academic setting

Required License / Certification

Required Additional Qualifications :

Preferred Education

Master's degree in related field

Preferred Experience

Five (5) years minimum experience in developing marketing campaigns using print, social media and / or multimedia, with an emphasis on an academic setting

Preferred License / Certification

Preferred Additional Qualifications :

Compliance Requirements

Credit Check

Motor Vehicle Licensing Validity Check

Pre-employment Physical Request and Assessment

Drug Screen

Salary : $62,000 - $78,000