What are the responsibilities and job description for the Digital and Web Communications Manager position at University of North Carolina at Chapel Hill?
Posting Information
Department
School of Education-340100
Career Area
Public Relations/Communications/Marketing
Is this an internal only recruitment?
No
Posting Open Date
03/05/2025
Application Deadline
03/17/2025
Position Type
Permanent Staff (SHRA)
Position Title
Public Comm Specialist - Journey
Salary Grade Equivalent
GN10
Working Title
Digital and Web Communications Manager
Position Number
20065329
Vacancy ID
P020192
Full-time/Part-time Permanent/Time-Limited
Full-Time Permanent
If time-limited, estimated duration of appointment
Hours per week
40
Work Schedule
Monday-Friday, 8 AM-5 PM
Work Location
CHAPEL HILL, NC
Position Location
North Carolina, US
Hiring Range
$55,000 - $67,000
Pay Band Information
To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.
Position Summary Information
Be a Tar Heel!
A global higher education leader in innovative teaching, research, and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation’s top public universities.
Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn. Located in one of the best college towns and best places to live in the U.S., Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
The UNC School of Education, one of the longest-standing professional schools at the nation’s first public university, ranks among the top schools of education in the U.S. and offers a full range of degree programs, from undergraduate to doctorate; forward-thinking certificate and licensure programs; and in-person, online, and HyFlex offerings. Faculty members generate knowledge across a number of fields, including human development, educational technology and entrepreneurship, teaching and learning, school counseling, school psychology, administration, educational policy and leadership, and more; they also prepare students to become the most highly effective educators to lead in classrooms, schools, districts and beyond, as well as future scholars and researchers.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
The School of Education is an academic unit reporting to the Provost. The School is a major center of research, teaching, and public service within the State of North Carolina, the nation, and the world. The School offers a full range of undergraduate and graduate programs. The mission of the School of Education is to conduct research, and generate basic and applied knowledge about human development, educational technology and entrepreneurship, teaching and learning, school counseling, school psychology, administration, as well as educational policy and leadership; prepare leaders in the profession of education by conducting outstanding research, teaching, and service; and assist in the development of strong and effective public schools in North Carolina. In order to fulfill its mission, the School is organized into three academic divisions: (1) Culture, Curriculum, & Teacher Education (CCATE), (2) Learning, Development & Psychological Sciences (LDPS), and (3) Educational Policy, Organization, & Leadership (EPOL).
Position Summary
This position may be eligible for a hybrid work arrangement that may include a partially remote work location, consistent with System Office policy. UNC Chapel Hill employees are generally required to reside within a reasonable commuting distance of their assigned duty station.
The Digital and Web Communications Manager is responsible for creating, managing, and maintaining a range of content for the School of Education’s digital and physical communication presences. Digital presences include the School’s primary website (ed.unc.edu), an intranet website, numerous auxiliary websites maintained for specialized audiences, and a digital signage platform. In addition to creating compelling and creative content, this will serve as project manager for the School’s digital content efforts. Project management includes, but is not limited to, some technical updates for School of Education website, the fulfillment of requests from School community members for website updates and content creation, management of ongoing work with external vendors to ensure the highest quality digital products, and management of the School’s web governance efforts, which include an annual, collaborative review of content on all School websites to ensure accuracy and clarity. All current School-owned websites are built using WordPress, and this position will utilize a moderate level of WordPress proficiency in this work. This position will also manage the School’s Google Analytics account, creating periodic reports to help guide the School’s website strategy and efforts. The position will plan, manage, and execute content both written and visual, short- and long-form for the School’s various publications. This position plays an active role in articulating and furthering the School’s ‘Propel the World’ brand message and the associated visual identity through creative digital content – all while adhering to web governance policies, brand guidelines, writing style guide, and digital accessibility policy.
The Digital and Web Communications Manager is responsible for creating, managing, and maintaining a range of content for the School of Education’s digital and physical communication presences. Digital presences include the School’s primary website (ed.unc.edu), an intranet website, numerous auxiliary websites maintained for specialized audiences, and a digital signage platform. In addition to creating compelling and creative content, this will serve as project manager for the School’s digital content efforts. Project management includes, but is not limited to, some technical updates for School of Education website, the fulfillment of requests from School community members for website updates and content creation, management of ongoing work with external vendors to ensure the highest quality digital products, and management of the School’s web governance efforts, which include an annual, collaborative review of content on all School websites to ensure accuracy and clarity. All current School-owned websites are built using WordPress, and this position will utilize a moderate level of WordPress proficiency in this work. This position will also manage the School’s Google Analytics account, creating periodic reports to help guide the School’s website strategy and efforts. The position will plan, manage, and execute content both written and visual, short- and long-form for the School’s various publications. This position plays an active role in articulating and furthering the School’s ‘Propel the World’ brand message and the associated visual identity through creative digital content – all while adhering to web governance policies, brand guidelines, writing style guide, and digital accessibility policy.
Minimum Education and Experience Requirements
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
Applicants must demonstrate the ability to assess and synthesize data and information, identify opportunities, and draw sound conclusions that guide and/or support digital communications and marketing efforts.
They must have:
They must have:
- Moderate to high level of proficiency creating content – written and visual – for digital and printed publication
- Moderate level of proficiency in WordPress management, site creation, and customization, utilizing CSS and plugins
- Experience developing a range of content, written and visual, for different communications platforms
- Experience with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Premiere)
- Experience with Google Analytics
Preferred Qualifications, Competencies, and Experience
Experience working:
- In a higher education communications and marketing role
- With RiseVision or comparable digital signage management platform
- With enterprise-level cloud storage and collaboration software (Office 365)
- With ticketing platforms for workflow and change tracking
Required Licenses/Certifications
Special Physical/Mental Requirements
Campus Security Authority Responsibilities
Not Applicable.
Position/Schedule Requirements
Overtime occasionally, Weekend work occasionally
Salary : $55,000 - $67,000
