What are the responsibilities and job description for the Marketing Coordinator position at University of the Pacific?
Primary Purpose:
Under the direction of the Director of Law School Marketing and Communications at the University of the Pacific McGeorge School of Law, the Marketing Coordinator will assist in enrollment marketing efforts for multiple departments at the law school. This position will assist with the overall marketing, message development, and public relations initiatives to support goals of McGeorge School of Law. This position requires exceptional writing skills and creativity.
The Marketing Coordinator will continually evaluate marketing strategy and tactics to maximize effective messaging to internal and external stakeholders. The Marketing Coordinator will ensure law school adherence to University brand and identity standards. This individual must be agile in a fast-paced environment.
This individual will produce written content for projects that may include brochures, posters, direct mail campaigns, signage, digital ads, emails, printed letters, and more. They must be comfortable juggling multiple projects and priorities and adapting writing style to target a variety of audiences.
Essential Functions:
Responsible for using exceptional verbal and written communication skills.
Plan, implement, and assess marketing campaigns (email, print, and digital) to target audiences.
Participate in the development of new initiatives that include email and/or web campaigns.
Track the course of marketing initiatives, analyze, and present results. Propose corrective actions as appropriate.
Responsible for being a team player and able to initiate and facilitate collaboration between different departments.
Stay current with marketing and public relations trends and best practices.
Update, maintain, and recommend solutions for optimizing law school communications to internal and external audiences.
Design and administer market and constituent research, including surveys and focus groups, analyzing results and recommending strategies to meet law school objectives.
Ensure visual and verbal consistency of materials produced by the law school.
Ensure workflow is timely and efficient.
Responsible for having organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines.
Committed to promoting a diverse and inclusive work environment.
Perform other duties and manage other projects as assigned.
Minimum Qualifications:
Bachelors degree in Journalism, English, Marketing, Communications, or relevant field.
One (1) year of work experience in a similar office setting.
Preferred Qualifications:
Two (2) years of experience with verbal and interpersonal communication skills.
Two (2) years of experience with organizational skills with experience at managing multiple, detail-oriented projects with tight deadlines simultaneously.
One (1) year of experience working with content management systems and email marketing applications.
One (1) year of experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, and advertisements.
One (1) year of experience with Google Analytics.
One (1) year of experience shooting and editing photography and videography.
One (1) year of experience reporting and writing news articles for a variety of audiences.
Two (2 ) years of experience with Microsoft Outlook, Word, Excel, and PowerPoint.
Two (2) years of experience with Adobe Photoshop, Premiere Pro, and InDesign.
Two (2) years of experience with AP style and journalistic writing.
Familiarity with the University of the Pacific McGeorge School of Law and/or higher education environment.
Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Some lifting of materials (20 lbs or less). Bending, stretching, reaching required. Sitting for long periods of time.
Work Environment/Work Week/Travel:
Work performed during standard business hours. May require occasional evening and weekend hours to complete tasks.
Hiring Range: Commensurate with experience, non-exempt
Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.
To apply, visit https://pacific.peopleadmin.com/postings/21834
University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.
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Under the direction of the Director of Law School Marketing and Communications at the University of the Pacific McGeorge School of Law, the Marketing Coordinator will assist in enrollment marketing efforts for multiple departments at the law school. This position will assist with the overall marketing, message development, and public relations initiatives to support goals of McGeorge School of Law. This position requires exceptional writing skills and creativity.
The Marketing Coordinator will continually evaluate marketing strategy and tactics to maximize effective messaging to internal and external stakeholders. The Marketing Coordinator will ensure law school adherence to University brand and identity standards. This individual must be agile in a fast-paced environment.
This individual will produce written content for projects that may include brochures, posters, direct mail campaigns, signage, digital ads, emails, printed letters, and more. They must be comfortable juggling multiple projects and priorities and adapting writing style to target a variety of audiences.
Essential Functions:
Responsible for using exceptional verbal and written communication skills.
Plan, implement, and assess marketing campaigns (email, print, and digital) to target audiences.
Participate in the development of new initiatives that include email and/or web campaigns.
Track the course of marketing initiatives, analyze, and present results. Propose corrective actions as appropriate.
Responsible for being a team player and able to initiate and facilitate collaboration between different departments.
Stay current with marketing and public relations trends and best practices.
Update, maintain, and recommend solutions for optimizing law school communications to internal and external audiences.
Design and administer market and constituent research, including surveys and focus groups, analyzing results and recommending strategies to meet law school objectives.
Ensure visual and verbal consistency of materials produced by the law school.
Ensure workflow is timely and efficient.
Responsible for having organizational, analytical, and problem-solving skills, and ability to handle multiple tasks under pressure and meet deadlines.
Committed to promoting a diverse and inclusive work environment.
Perform other duties and manage other projects as assigned.
Minimum Qualifications:
Bachelors degree in Journalism, English, Marketing, Communications, or relevant field.
One (1) year of work experience in a similar office setting.
Preferred Qualifications:
Two (2) years of experience with verbal and interpersonal communication skills.
Two (2) years of experience with organizational skills with experience at managing multiple, detail-oriented projects with tight deadlines simultaneously.
One (1) year of experience working with content management systems and email marketing applications.
One (1) year of experience writing marketing copy for various forms of marketing collateral, email marketing campaigns, and advertisements.
One (1) year of experience with Google Analytics.
One (1) year of experience shooting and editing photography and videography.
One (1) year of experience reporting and writing news articles for a variety of audiences.
Two (2 ) years of experience with Microsoft Outlook, Word, Excel, and PowerPoint.
Two (2) years of experience with Adobe Photoshop, Premiere Pro, and InDesign.
Two (2) years of experience with AP style and journalistic writing.
Familiarity with the University of the Pacific McGeorge School of Law and/or higher education environment.
Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Some lifting of materials (20 lbs or less). Bending, stretching, reaching required. Sitting for long periods of time.
Work Environment/Work Week/Travel:
Work performed during standard business hours. May require occasional evening and weekend hours to complete tasks.
Hiring Range: Commensurate with experience, non-exempt
Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.
To apply, visit https://pacific.peopleadmin.com/postings/21834
University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.
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