What are the responsibilities and job description for the Promotions Specialist - 498620 position at University of Toledo?
Work type: Staff - Full-Time
Location: Main Campus - Academic
Categories: Full-Time, CWA, Academic
Title: Promotions Specialist
Department Org: Dean-Law School - 102070
Employee Classification: H3 - Comm Workers of America FT
Bargaining Unit: Communication Workers America
Primary Location: MC AC
Shift: 1
Posted Salary: CD 30; starting at $20.08
Job Description:
The Promotions Specialist collaborates with college administration, the university marketing and communications team and the law admissions team on communication efforts. This position is full-time and reports to the Supervisor, Marketing & Communications.
Responsibilities of this position include:
- Developing content, design, and publish weekly, monthly, and quarterly email newsletters. Measuring analytics, when possible, to make recommendations for improvement. Maintain online master calendar and Invonet with college deadlines and events. Maintaining digital display board.
- Maintaining active social media presence on college's Facebook, Instagram, LinkedIn, and YouTube accounts—managing editorial calendar, post copying, coordinating or designing assets, scheduling posts, and publishing content on various channels. Monitoring conversations, engaging with followers, and identifying opportunities for follower engagement and audience development. Preparing monthly analytics report with recommendations for improvement. Staying up-to-date on the latest social media trends and best practices.
- Planning and executing events and presentations including catering, RSVP form creation/processing, and A/V coordination. Developing and implementing promotional plans for college events such as webpages, email, direct mail, social media, and external media outlet
- Drafting copy for a variety of communications channels from drafting and editing phases to approval. Editing and assisting in stories for newsletters, Transcript magazine and UToledo News referencing the University Writing Style Guide.
- Supporting and maintaining college website, as well as MyUT Law tab and calendar. Updating or refreshing content, as required. Developing new web content, both stories and web-ready graphics to support ADA compliance.
- Uploading and maintaining photo database and processing photo releases. Measuring analytics for newsletters, social media, web pages, and make recommendations for improvement.
The Promotions Specialist is a critical member of the communications team and is responsible for community engagement with the goals of elevating the reputation of the college and increasing enrollment. This position is required for compliance with various ABA accreditation standards. ABA standards require specific website layout and content, including information that changes on a regular basis and this position serves as a consistent point of contact to the college's faculty and student services (admissions, career services, registrar, financial aid, and alumni affairs) offices.
The Promotions Specialist reports to the Supervisor, Marketing & Communications and receives work direction from dean, associate deans, and assistant deans of the College of Law. This position has no direct reports.
Candidates may be required to provide work examples and/or a portfolio.
Minimum Qualifications:
- Bachelors’ degree in communications, marketing, or other related field
- Minimum of six (6) months related work experience
- Experience in all facets of publicity and promotions in both print and digital forms
- Proficiency with Adobe Creative Cloud and Microsoft software
Communication and Other skills:
- Familiar with both print and digital formats of publicity and promotion, including social media
- Outstanding presentation, verbal, and written communication skills
- Ability to work in fast-paced environment, multitask and prioritize projects and flexibility to adapt to changing goals and priorities
- Ability to think and perform creatively
- Self-motivated and well organized with attention to detail, consistency, and accuracy
- Capable of executing tasks and resolving issues independently with minimal supervision
- Aptitude for learning new technologies quickly; keeping up with emerging marketing trends and best practices
- Must have the ability to as well as meet the requirements to complete and maintain mandatory training per the University mandatory training policy pursuant to the deadlines set forth therein
- The successful candidate must be a proactive, cross-functional team player, creative thinker and copywriter with strong organization and project management skills.
Preferred Qualifications:
- Event coordination, community outreach, and graphic design experience
- Exceptional research, copywriting, and proofreading skills
- Basic understanding of HTML, search engine optimization, and web design with experience working within content management system (OmniUpdate or Drupal)
- Knowledge of social media platforms (Facebook, Instagram, X, LinkedIn, YouTube and Hootsuite) and email marketing systems (Constant Contact or MailChimp)
- Experience working in the higher education environment
Conditions of Employment:
To promote the highest levels of health and well-being, the University of Toledo campuses are tobacco-free. To further this effort, the University of Toledo Health Science Campus Medical Center is requiring candidates for employment to be nicotine-free. Pre-employment health screening requirements will include cotinine (nicotine) testing, as well as drug and other required health screenings for the position. With the exception of positions within University of Toledo Main Campus and the University of Toledo College of Medicine and Life Sciences, the employment offer is conditional upon successful completion of a cotinine test and Occupational Health clearance.
Equal Employment Opportunity Statement:
The University of Toledo is an equal opportunity, affirmative action employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation.
The University is dedicated to the goal of building a culturally diverse and pluralistic faculty and staff committed to teaching and working in a multicultural environment and strongly encourages applications from women, minorities, individuals with disabilities, dual-career professionals and covered veterans.
The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact the HR Compliance at hrcompliance@utoledo.edu or 419-530-4747 between the hours of 8:30AM and 5:00PM or apply online for an accommodation request.
Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the Main Campus of the University of Toledo.
Advertised: 06 Mar 2025 Eastern Standard Time
Applications close:
Salary : $20
