Social Media Specialist

Details

Open Date 04/24/2025

Requisition Number PRN41724B

Job Title Marketing/Communications Specialist

Working Title Social Media Specialist

Job Grade E

FLSA Code Professional

Patient Sensitive Job Code? No

Standard Hours per Week 40 hours

Full Time or Part Time? Full Time

Shift Day

Work Schedule Summary

Monday–Friday, 8 a.m.–5 p.m. Special events on evenings and weekends are occasionally necessary. Hybrid option of 1-2 days/week (depending on event schedule and content requirements) possible upon completion of 6-month probation period.

VP Area President

Department 00326 - Office of Alumni Relations

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $55,000.00 - $65,000.00

Close Date 05/09/2025

Priority Review Date (Note - Posting may close at any time)

Job Summary

The Office of Alumni Relations (U Alumni) is seeking a creative, collaborative, team-oriented professional to lead our social media strategy and voice for the U Alumni brand across the globe. The Social Media Communications Specialist will join a team of professionals to help advance the mission of U Alumni: creating, fostering, and preserving lifelong relationships between the university and U alumni, U students, and the community. We align with the University of Utah and University President’s mission and strategy, while engaging alumni early, broadly, and to alumni communities; preparing students to become engaged alumni; establishing a culture of philanthropy; and encouraging pride in the U.

Responsibilities include creating, coordinating, and executing a comprehensive social media strategy for the four brands at the Office of Alumni Relations: Utah Alumni, The MUSS , Student Alumni Board, and the Eccles Alumni House. The specialist will work to develop and maintain U Alumni’s standards of creative excellence while achieving goals.

Qualifications: The successful candidate will have strong written and verbal communication skills, time-management and organizational skills, social and emotional intelligence, and the ability to triage and manage multiple priorities and projects. They will be a creative, detail-oriented self-starter with a strong work ethic and customer service orientation, capable of working independently on projects from conception to completion, and meeting deadlines. Operational knowledge of Instagram, Twitter, Facebook, LinkedIn, TikTok, Microsoft Office, and Adobe Design Suite is required. Knowledge of project management, social media management, and web content management system software is preferred.

Responsibilities

• With the support of a marketing and communications team of design and content professionals, execute social media strategies and outcomes for four brands at the Office of Alumni Relations: Utah Alumni, The MUSS , Student Alumni Board ( SAB ), and the Eccles Alumni House.
• Design and execute social media strategies to achieve marketing targets for four brands at the Office of Alumni Relations.
• Manage, create, and publish original, high-quality content on social platforms.
• Administer social media accounts to ensure up-to-date content.
• Facilitate communication between U Alumni and constituents.

Prepare and provide regular reporting on social media engagement and monitor effectiveness.

• Collaborate with U Alumni staff teams to assure appropriate marketing strategies are implemented.
• Proofread all communications, monitor media, respond to direct messages, elevate concerning messages and tags.
• Develop and adhere to project timelines.
• Maintain professional relationships with industry professionals, campus partners, and colleagues.
• Grow the brand of U Alumni across the world by working with the content manager. to find creative ways to tell alumni stories and promote alumni successes.
• Promote the mission, goals, and values of the University of Utah to constituents.
• Coordinate with MUSS and SAB students to create content for student-centered accounts.
• Document U Alumni events through photo and video.
• Use up-to-date best practices, leading peer institutions, and internal social media insights and data to inform strategy.
• Support social media outreach on behalf of sponsors and partners.

Minimum Qualifications

Bachelor’s degree English, Journalism, Communications, or related field plus 3 years of related experience, or equivalency (one year of education can be substituted for two years of related work experience); excellent technical writing and verbal communication skills; familiarity with a variety of computer software; project management and strong interpersonal skills; ability to work both individually and in a team setting.

Some areas may require additional experience with specific computer systems and may require skills in interviewing, ad copy writing, editing, photography, web writing, graphic design, audio & video production, and oral presentation.

Master’s degree in a related field may be preferred.

Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferences

Type Benefited Staff

Special Instructions Summary

Under Applicant Document – Other, please attach your portfolio or link to online portfolio of work samples; links to social media accounts over which you currently have responsibility.

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/

Online reports may be submitted at oeo.utah.edu

https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.