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Marketing Specialist

University of Wisconsin-La Crosse
La Crosse, WI Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 3/27/2025

Posting Details

Position Information

Recruitment Number
1592

Number of Vacancies
1

Working Title
Marketing Specialist

Classification Title
Communications Specialist

Proposed Salary to be Offered
$46,000 / year

Appointment Percentage (Budget)
100

Position Summary
This position plays a crucial role in maintaining and enhancing UW-La Crosse’s visual presence, ensuring consistent messaging and visual identity across print and web. Working collaboratively with the campus community and within University Marketing & Communications (UComm), this individual will focus on both content creation and design, implementing engaging and interactive web content while adhering to university branding guidelines. This role also involves project management, client service, and supporting broader marketing and communication initiatives.

Position Type
Staff/Administrative

Pay Basis
Annual

FLSA
Exempt

Contingent Upon Funding
No

Is this position eligible for employment sponsorship, (H1B or PERM)?
No

Required Qualifications
  • Degree in Fine Arts, Graphic Design, Visual Communications or related field
OR
  • five years professional experience in related field

Preferred Qualifications
  • 3 years of experience in communications or customer service.
  • Familiarity with Search Engine Optimization (SEO), web and social media analytics
  • Process-orientation with an interest in simplifying, streamlining and standardization
  • Proficiency with Apple and/or Windows operating systems and Adobe Creative Cloud – InDesign, Illustrator, Photoshop
  • Basic experience in HTML, web design, and UI/UX principles
  • Excellent verbal and written communication skills with a customer-service focus
  • Customer-focused branding and promotion skills
  • Demonstrated understanding of the relationship between traditional print design and digital/multimedia.
  • Strong organizational skills, particularly planning, managing deadlines, and evaluating project progress
  • Ability to meet and work effectively with people across multiple levels of the organization and to convey complex subject matter in an understandable and interesting style.

Physical Demands
Reasonable Accommodations
UWL provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact hrinfo@uwlax.edu or 608.785.8013. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.
All position descriptions are required to provide physical demands and working condition/environment and may not be published in the job announcement. For information on the physical demands and/or working conditions/environment for this position, please contact Human Resources at hrinfo@uwlax.edu or 608.785.8013.

Working conditions and environment
Office setting

Miscellaneous Information
Information about your Benefits
Your benefits add an additional 40% to the overall financial package from the university.
Highlights include:
  • paid vacation for 12-month positions.
  • excellent flexible health insurance with low co-pays and good coverage.
  • paid holidays and sick days.
  • after 5 years of employment, you become vested in our retirement system which ensures income post-career.
  • benefits at UWL are highly competitive with local industry and some of the strongest in state and nation.
Benefit eligibility is determined at point of hire. This information is provided for illustrative purposes only. Benefits are also pro-rated based on the appointment percentage.

Information about UWL and the Surrounding Region
The University of Wisconsin-La Crosse (UW–La Crosse) provides a challenging, dynamic, and diverse learning environment in which the entire university community is fully engaged in supporting student success. Grounded in the liberal arts, UW-La Crosse fosters curiosity and life-long learning through collaboration, innovation, and the discovery and dissemination of new knowledge. Acknowledging and respecting the contributions of all, UW-La Crosse is a regional academic and cultural center that prepares students to take their place in a constantly changing world community.
For more than a decade UW-La Crosse has been named one of Kiplinger’s 100 Best Values in Public Universities and has appeared prominently on the U.S. News & World Report list of “America’s Best Colleges” for more than 15 years, and is ranked #4 on its list of the Best Regional Public Universities in the Midwest. UW-La Crosse ranks 6th nationally among the Top LGBTQ-Friendly Colleges for 2018-19 by AffordableCollegesOnline.org (ACO).
With a student population of roughly 10,500, the university offers 91 undergraduate programs, 21 graduate programs, and 2 doctoral programs through the following three colleges, the College of Arts, Social Sciences, and Humanities, the College of Business Administration, and the College of Science and Health, as well as the School of Education. There are over 600 full-time faculty and instructional academic staff, 75 percent of whom hold terminal degrees. UW-La Crosse boasts a retention rate (freshmen returning as sophomores) of 84 percent, graduation rate (degree within six years) of 70 percent, and is among only 12 institutions cited nationally by the American Association of State Colleges and Universities for its success in linking campus culture and university leadership to outstanding graduation rates.
UW-La Crosse’s strategic plan Sustaining Excellence continues to move our community forward through its four pillars: increasing community engagement, achieving excellence through equity and diversity, investing in our people, and advancing transformational education. More information about the ongoing work of Sustaining Excellence is available at www.uwlax.edu/info/strategic-plan.
The UW-La Crosse campus is in southwestern Wisconsin, nestled in a residential area of the City of La Crosse and positioned as part of a larger metro area with a population close to 140,000. The area, known as the 7 Rivers Region, is famous for its exceptional natural beauty which includes the Mississippi River on one side, majestic bluffs on the other, and views of rolling farmland and forested valleys in between. Abundant water, woodlands and varying terrain provide ample opportunities for year-round outdoor recreation. Only a couple of hours from Minneapolis or Madison, La Crosse enjoys the affordability and charm of small town living with larger city benefits. Three colleges, two world-class medical institutions, the La Crosse Symphony Orchestra, a restored nineteenth century downtown business district, and a number of galleries and art centers have made La Crosse a regional center for culture, entertainment, medical care, shopping, sports and recreation. More information about the La Crosse metro area can be found here: Choose La Crosse. Learn more about UW-La Crosse here: https://www.uwlax.edu/human-resources/services/talent-acquisition-and-employment/finalist-welcome/
AA/EO Statement
The University of Wisconsin-La Crosse is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. We strongly encourage women, minorities, people with disabilities and veterans to apply. UWL, in compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, does not discriminate on the basis of race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.
COMMITMENT TO INCLUSIVE EXCELLENCE
Inclusive Excellence is a source of strength, creativity, and innovation for the University of Wisconsin La Crosse. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the Universities of Wisconsin community. We commit ourselves to the pursuit of excellence in teaching and learning, research, scholarship, creative activity, community service, and diversity as inextricably linked goals.
The University of Wisconsin La Crosse fulfills this by creating a welcoming and inclusive community for people from every background – people who serve the State of Wisconsin and the public good.

Annual Security and Fire Safety Report (Clery Act)
For the UWL Annual Security and Fire Safety Reports (i.e., Clery Report), which includes statistics about reported crimes and information about campus security policies, see https://www.uwlax.edu/police/annual-security-report/ or contact the University Police Department at 608.785.9000.

Redbook Position
Yes

Division/College
Advancement and External Relations Division

Description of College / Department / Program / Division / Unit
UWL University Advancement Division strengthens relationships with university stakeholders and manages engagement and fundraising activities to secure resources and support for the university’s mission and vision. Advancement is an integrated function of communications, alumni relations, and fundraising which coordinates images, messages, and constituency engagement activities to disseminate critical information, create powerful experiences, and offer essential services to key constituencies.
The University Marketing and Communications office provides campus news and publication services, web and design services, digital and social media support. Its primary responsibility is to share information about the UWL with the public who influence our success including the campus community, alumni and friends, current and prospective donors, and the local and global community our campus serves.

Duties/Responsibilities

These are the job duties required for the position.

Responsibility Statement
Create and mange web and print content

Duties to Support Responsibility
  • Develop and maintain media and content for UWL’s marketing and communication efforts, both for print and digital, that highlight the many facets of the university
  • Participate in a team environment on the administration of the university website: implement online content and website changes using HTML, CSS and basic scripting within the university’s content management system (Optimizely CMS, formerly Episerver) with a focus on design
  • Create versatile materials that can both be printed or displayed in an online format.
  • Provide customer support, participate in training and create resources in regards to web content best practices and content management operating procedures for a campus community with varied technical abilities

Responsibility Statement
Serve as liaison for the non-academic units on campus

Duties to Support Responsibility
  • Support UComm team leads with the monitoring, triage and distribution of incoming project requests. Execute incoming requests as appropriate.
  • Serve as campaign and project manager for large-scale initiatives for assigned campus clients.
  • Collaborate closely across UComm’s functional areas to help ensure cross-function integration on behalf of campus clients.
  • Discover, define, create and coordinate feature requests from clients, with attention to detail so projects can be handed off to appropriate team members as needed

Responsibility Statement
Other duties as assigned

Duties to Support Responsibility
  • Keep informed about and use best practices in web marketing
  • Ensure Section 508 (web accessibility) compliance
  • Work collaboratively with UComm staff to proactively identify content improvement opportunities for specific campus clients. Engage with campus clients to determine goals and develop and implement project plans.

Posting Detail Information

Posting Detail Information

Posting Date
01/27/2025

Continuous Recruitment
No

Continuous Recruitment First Review Date
02/10/2025

Close Date

Special Instructions
TO ENSURE CONSIDERATION: Priority consideration is given to those candidates who apply by the listed ‘First Review Date’. Applications received after that date may be given consideration at the discretion of the search committee. Application materials will be evaluated, and the most qualified applicants will be invited to participate in the next step of the selection process. Incomplete and/or late application materials may not receive consideration. If you have questions regarding this recruitment, or if you are not able to complete the application online due to a disability or system problem, please contact the Office of Human Resources.

Confidentiality of Applicant Materials
UWL is a state agency and subject to Wisconsin’s Open Records Law. UWL will not, however, reveal the identities of applicants who request confidentiality in writing except as may be required by Wisconsin’s Open Records law. In certain circumstances, the identities of “final candidates” and/or the identity of the appointed applicant must be revealed upon request.

CBC & Reference Check Policy
All candidates for employment are subject to a pre-employment screening which includes a criminal background check, work authorization, and verification of education. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.
UW-La Crosse does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 608-785-8013.

Position Contact Name
Jake Speer

Position Contact Email
jspeer@uwlax.edu

Salary : $46,000

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