What are the responsibilities and job description for the Marketing Manager position at Univision communications inc?
ABOUT YOU:
In this role you will be responsible for executing the Global Sports promotional strategy and managing the TUDN brand across all platforms in the USA. This includes the execution of on-air promotional campaigns supporting Sports content performance in the USA, as well as general Sports marketing materials for sales and/or branding purposes. Responsible for working with all internal corporate functions in the USA to design and execute integrated marketing plans to support Sports programming priorities and business goals.
YOUR DAY-DAY: (aka Responsibilities)
- Gatekeeper of TUDN brand and TelevisaUnivision Sports brand, products and services in the USA
- Work with Director of Marketing to determine promotional priorities, outline marketing assets to support them, and organize resources to execute on them
- Develop promotional plans, campaigns, and strategies for sports content across TU platforms in the USA, including content/programming-specific initiatives; align different functional areas as part of such plans including Digital, Social, PR, Sales, etc.
- Develop and execute branding opportunities in both internal and external platforms, including integration into other Univision content verticals: Entertainment, News, etc.
- Serve as a liaison with Univision Corporate Marketing Organization (CMO’s) to secure support for Sports priorities; likewise deliver Sports assets / plans to support Univision initiatives and priorities
- Assist in executing B2B and B2C Public Relations strategy for the USA in tandem with Corporate PR teams
- When applicable, work = with external programming partners (e.g. Leagues, Federations and Teams) to create property-specific marketing initiatives in the territory
- Assist in the production of the Sports section and activation within TelevisaUnivision Upfront presentations, including script, videos, graphics and on-site footprint
- Other duties as defined
YOU HAVE: (aka Qualifications)
- Bachelor’s degree in Business, Marketing, Communications or related field
- 5 years of experience in sales, marketing, sports marketing, advertising agency or media
- Keen knowledge of current sports business landscape in the U.S. and Mexico, including TUDN sporting events and properties
- Project management skills and ability to manage multiple priorities in a fast-paced environment
- Budget management and basic accounting knowledge
- Ability to function and manage effectively in non-standard situations where independent judgement is required and limited guidelines exist
- Creativity, open to and driving new ideas
- Hands-on self-starter with a proven ability to not just lead and manage, but also to execute in a resource-lean organization
- Excellent interpersonal and communication skills including verbal, written and presentation skills
- Native Spanish language proficiency required (both spoken and written)
- English language proficiency required (both spoken and written)
- Ability to travel as needed
#LI-ONSITE
Univision is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
