What are the responsibilities and job description for the Live Events Manager position at Unwell?
First, the myth … Gen Z grew up so glued to their phones that they don’t like socializing in-person. Fact is, Gen Z loves IRL. At Unwell, we’ve proven that the key to engaging Gen Z offline is creating the right environment that inspires an in-person connection.
For example, most brands don’t equate The 150th Running of The Kentucky Derby with Gen Z culture, yet our partnership produced over-capacity crowds as Unwell talent Alex Cooper and Alix Earle dominated Churchill Downs as well as social coverage. Unwell’s previous three-day pop-up at SXSW generated more than 20,000 requests for invites from only one day of social promotion. And, The Unwell Tour, featuring “Call Her Daddy’s” Alex Cooper sold out seven shows in six cities; including The Hulu Theater at Madison Square Garden.
All of this is to say; we need help. Unwell, the premiere Gen Z female community, is expanding its experiential goals and seeking a Los Angeles-based Live Events Manager to lead our evolution. Under the guidance of our CMO, you will be responsible for all aspects of Unwell’s IRL events from experience ideation through execution and post-mortem analysis.
Essential Duties and Responsibilities
- Serve as the primary internal contact for all live-event related opportunities and issues
- Create compelling, profitable and repeatable Gen Z experiences that extend the Unwell lifestyle brand into new verticals, creative spaces and regional locations
- Prepare, pitch and manage a live event P&L for individual events as well as on an annualized basis to ensure experiences meet predefined goals
- Partner with local event production companies and fabrication studios to produce premium experiences that continually redefine the impact and possibilities of IRL events
- Help identify potential co-branded opportunities and support the live events sales cycle
- Own Unwell’s Live Event calendar, maintain its up-to-date status and project a slate that reflects at least one-year in advance planning
Qualifications and Required Experience
- Minimum of 5 years prior experience in event management within an entertainment, sports or branded content setting
- Deep interest and experience in creating culturally iconic moments that engage and inspire Gen Z participation
- Hands-on experience creating, developing and managing a live events slate
- Ability to interact with c-level executives, talent, sponsors, and most importantly our community
- And, of course, troubleshooting, deadlines, team building, detail-oriented, communication skills, risk taking, etc … all in context of being obsessed with Gen Z IRL
- Bachelor’s degree preferred, but not required
