Digital Marketing Analyst

Upbound Group

Digital Marketing Analyst (Data Analyst)

Job Purpose: First and foremost, to be a company advocate and love what we do—effectively driving improvement for our RTO brands (Rent-A-Center, Get It Now!, Home Choice, Acima) across various customer segments and digital marketing channels. An experienced Digital Analyst to join the Digital Marketing team will be responsible for analyzing data, delivering insights, and providing guidance on future campaign strategy.

What you’ll Do:

• Analyze digital marketing campaign performance of various marketing channels and support marketing teams for marketing analytics.
• Consistently monitor campaigns to ensure KPIs are met.
• Pull data from internal and external data sources via SQL. Develop, debug, and execute SQL code to acquire the correct data with the needed dimension.
• Partner with team leaders on real time optimizations as well as own weekly and monthly performance reviews with dashboards in Power BI
• Present your written analysis and data insights to stakeholders including senior business partners regularly, across different teams
• Cull insights into actionable optimizations to drive online and offline KPIs
• Prepare the “whys’ behind performance trends and communicate both in written and verbal.
• Drive innovation by collaborating with the marketing campaign team to recommend and execute tests on marketing campaigns and site promotional pages to increase conversion and ROI and share out the results from A/B testing
• Analyze customer data to report and recommend strategies for customer segmentation, customer lifetime value and customer retention
• Help forecast future performance for campaigns and marketing channels by using various forecasting techniques and creating alerts.
• Collaborate across marketing channel owners, advanced analytics & IT, and agency partners on reporting synergies and accuracies
• Apply your expertise in quantitative analysis, data mining, and data presentation to identify opportunities for business improvements and support your recommendations.
• Conduct functional and technical analysis of ML-driven opportunities
• Select and test predictive models, recommendations, and anomaly detection.
• Work with team principal and managers to build machine learning models for classification and regression to discover predictive insights related to network and business objectives
  
  

What We’re Looking For:

• Bachelor’s degree in computer science, Economics, Statistics, Analytics, Engineering, Business Administration or related field, master's degree preferred
• 2 years of relevant experience in marketing analytics, data analytics, or business analytics
• You have an aptitude to learn and analyze customer data to derive paid social strategies, objectives, and tactics
• You are highly motivated, a brilliant communicator and a resourceful problem-solver with the ability to collaborate effectively with cross-functional teams
• Experience partnering directly with business functions and communicating complex analyses to non-technical leaders
• Working knowledge of SQL and/or BigQuery or Snowflake preferred
• Experience using Google Analytics and other parts of the Google Cloud Marketing Platform are highly preferred
• Experience with session replay tools like ContentSquare and Quantum Metric preferred
• Experience with Python or R and or in data science projects
• Strong dashboarding and data story-telling experience; Proficient with data visualization tools with Power BI/Tableau
• Highly organized and detail oriented, ability to work in a fast-paced business environment
• Friendly demeanor and outstanding customer service skills, excellent written and verbal communication skills
• MUST be able to work in office (Plano, TX) Monday through Friday.