What are the responsibilities and job description for the Digital Marketing Strategy Intern position at UPMC?
UPMC Corporate Marketing is seeking a Digital Marketing Strategy Intern to join our team at the US Steel Tower for Summer 2025. This internship offers a valuable opportunity for students pursuing their Bachelor's Degree with a keen interest in digital marketing, digital media, web analytics, or information technology.
The selected intern will work Monday through Friday during standard daylight business hours and will receive a competitive compensation of $20 per hour. If you are enthusiastic about diving into the world of digital marketing and seeking a hands-on learning experience, this could be the ideal opportunity to kickstart your career.
Apply today to explore this exciting internship opportunity and gain practical insights into the dynamic field of digital marketing!
Responsibilities:
- Support our digital engagement team on exciting projects in lifecycle marketing, organic and paid channels, search, social media, email, analytics, and personalization.
- Gain hands-on experience and develop valuable skills by working on strategic digital initiatives and performance campaigns.
- Assist in planning, developing, and executing digital engagement tactics across channels to drive awareness, consideration, and conversions.
- Analyze performance data across channels, experiences, formats, and creative executions, for insights and optimizations
- Contribute to digital strategy campaigns and their integration with always-on owned channels.
- Additional projects will vary by channel but may include brainstorm sessions, industry trends/competitive research, workflow builds and flowcharts, data mapping, and taxonomy creation.
Why you'll love it:
- Collaborative environment with professional development opportunities.
- Real-world experience in a dynamic digital marketing team.
- Opportunity to specialize in one or two areas of interest while collaborating across all aspects of digital marketing.
- Flexible work environment that balances offices days with remote work
Salary : $20