What are the responsibilities and job description for the Lead Marketing Communications Specialist position at UPMC?
Description
As a Lead Communications Specialist, you will assist the director/senior manager/manager in writing and producing medical and health care content to increase awareness of UPMC’s clinical/research expertise and innovations among a physician audience. You may also write consumer-oriented copy on a variety of medical and healthcare related topics.
As a Lead Communications Specialist, you will serve as a key writing resource, developing new content, including research, interviews with experts, copy development, editing, and production across digital and print platforms, as needed.
Why work at UPMC?
- At UPMC, we develop strong leaders who support and engage incredible team members. Together, we create an exceptional UPMC Experience for our co-workers and our patients.
- A recent study showed that UPMC benefits are 20% higher in value than other health care providers in our market. UPMC offers tuition reimbursement, competitive pay, generous paid time off, and much more.
- AWARD-WINNING WORKPLACE: Ranked #1 for Best Places to Work for Women & Diverse Managers by the 2020 Corporate Equality Index.
- We have a rewarding career ladder to grow your career with UPMC.
Responsibilities
- Work closely with Director/Senior Manager/Manager to develop strategic communications to raise brand awareness among national and regional physicians, clinicians, and consumers.
- Independently plan, research, conduct interviews, and write copy that is concise, well organized, stylistically appropriate to the audience and purpose, and conforming to department style rules.
- Write clear, concise synopses of complex medical content.
- Coordinate the work of contributing marketing staff and freelancers, including editing and proofreading their copy.
- Take responsibility for approvals and accuracy of information communicated.
- Manage projects of increased complexity, sensitivity, or importance to the organization, or edit major publications.
- Manage the development and production of marketing communications projects for UPMC programs, including print collateral, videos, and digital content.
- Provide guidance to communications specialists and summer associates on writing and marketing communications projects and process.
- Oversee graphic design and production process (including printing) so that projects are appropriate for the audience and message. Implement brand standards and ensure timely delivery of projects.
- Monitor budget and manage the distribution and delivery of projects. Complete projects on time and within budget.
- Handle multiple tasks simultaneously and prioritize projects appropriately.
- Demonstrate service-oriented behavior in interactions with clients and co-workers.
- Perform in accordance with system-wide competencies/behaviors.
- Perform other duties as assigned.
Qualifications
- Bachelor's degree in English, journalism, communications, health sciences, or a related field.
- Minimum of 3 years of experience in a marketing/communications position or related field (health care/medical writing or related field highly preferred)
- Must have excellent communication, organizational, research/interviewing, writing, editing, and interpersonal skills, as well as knowledge of traditional and digital marketing best practices
Licensure, Certifications, and Clearances:
Act 34
UPMC is an Equal Opportunity Employer/Disability/Veteran
Salary : $29 - $49
