What are the responsibilities and job description for the Marketing Manager position at Upward On?
About the Opportunity
This is an opportunity for a Marketing Manager to join a top sales team at Douglas Elliman, covering Miami and New York markets. The ideal candidate will be able to own, implement, and execute a marketing strategy around the team and its listings. A sophisticated eye for design, a creative and unique perspective for delivering compelling marketing content and strategy, and the ability to perform independently as well as a part of the team are paramount for success in this role. This role will be based in Miami, but for the ideal candidate, they could work out of the DE office in NYC. Bonus if the person resides in both Miami/New York!
About the Company
Our client is a top-producing real estate team specializing in luxury and collectible property sales in New York and Miami, with a proven track record for delivering results. Offering a diverse combination of financial expertise, in-depth industry knowledge, and exceptional marketing prowess, the team’s combined strengths create an unparalleled force in the industry, setting the standard for superior service and result-driven strategies. Their backgrounds working internationally and dedication to delivering a flawless level of service have allowed them to build a wide-reaching global network of trusted contacts. Together, they thrive on being an all-encompassing and reliable resource for their clients, helping them navigate each transaction with energetic passion, a custom approach, and concierge-style attention – putting the client first.
Role and Responsibilities
- Creative direction and development of marketing strategies for the team (both listings and team branding)
- Review current marketing campaigns; audit, edit, and improve upon current marketing
- Determine and establish KPIs for marketing efforts in relation to sales goals
- Analyze website conversion and effectiveness of current promotions to determine what drives sales and what can be improved
- Identify potential new areas of opportunity; create customized plans for each area of opportunity
- Create bespoke marketing campaigns for all listings; using a combination of creative, experiential, and exceptional strategies, as well as classic real estate marketing strategies
- Identify, target, and create marketing campaigns for the appropriate audience
- Identify partnerships to enhance marketing and manage existing partnerships
- Oversee execution of marketing collateral: print, digital, and social; produce digital social assets for social media including Instagram story slides, videos, grid posts, and reels
- Liaise with corporate marketing and PR team to pitch for potential stories across all press outlets
- Oversee team branding by ensuring aesthetics and messaging are consistent across all projects, deliverables, and platforms
- Create print marketing collateral such as property brochures, client presentations, advertising, flyers, signage, and postcards
- Digital creative assets for email campaigns, digital party invitations, and responsive websites utilizing templates, advertising, and packaging
- Manage websites by ensuring properties, photos, copy, and team members are updated
- Create, plan, and manage all events around new listing launches, team events, broker open house events
- Updated CRM database including distribution lists for all clients and other brokers
- Oversee all client care: gifts, holiday cards, birthday cards, etc
- Be knowledgeable of market trends, important industry events, and other relevant information that could help promote the team and the team’s business
Qualifications
- Bachelor’s degree preferred
- Experience with Adobe Suite including InDesign & Photoshop Google Suite, Outlook, Microsoft Word, and Excel
- Experience with all Social Media platforms; content creation and calendar management (can be delegated to an assistant)
- Minimum of three to five years working in a marketing role (luxury is preferred)
- Outstanding organization and writing skills
- Exceptional professionalism, communication (both written and verbal) and interpersonal skills
- Strong work ethic, highly responsive
- Creative, strategic, visionary, self-starter, independent
- Experience working collaboratively with the ability to execute independently
Compensation
$80,000 - $100,000 depending on experience, with potential for a discretionary bonus
Salary : $80,000 - $100,000
