What are the responsibilities and job description for the Urban Outfitters Sr. Analyst, Marketing and Digital Optimization position at Urban Outfitters?
Role Summary
Urban Outfitters is seeking a natural leader who has a demonstrated history in using data to inform marketing and site design decisions. You are a strategic problem solver and can take ambiguous questions and turn them into actionable insights. You are curious and love to immerse yourself in data to make decisions under uncertainty. You are organized and attentive to detail, and value precisely and clearly documenting analyses. You enjoy cross team collaboration and digital experimentation.
Role Responsibilities
- Drive strategy and analytics across the business, with a focus on the following functional units: growth marketing, brand marketing and loyalty
- Manage and oversee end-to-end A/B testing calendar, process and workflow including but not limited to: prioritization, requirements gathering, documentation, design & build, defining KPIs, QA/UAT, execution, analysis and delivery of results and recommendations to key stakeholders
- Develop and maintain weekly, monthly, seasonal and annual reports, as well as executing ad hoc requests
- Champion a test-and-learn culture and partner cross-functionally for test ideation and execution
- Report on campaign & channel performance, providing recommendations for spend allocation. Design & analyze tests to optimize UO’s marketing budget, promotional strategy, and loyalty campaigns.
- Serve as a liaison between technical and non-technical stakeholders, translating data into insights.
- Work with stakeholders to understand the meaning & intent behind their questions, not just perform question-and-answer services. Partner with stakeholders to inform strategy.
Role Qualifications
- 3-5 years of marketing analytics experience
- Strong preference for experience in subscription or e-commerce marketing
- Preference for experience in a high-growth environment
- Primary Technical & Statistical skills
- Expert-level experience with SQL to query, manipulate, and analyze data. Demonstrated strong ability to QA & interrogate queries to resolve bugs
- Secondary Technical and Statistical Skills
- Experience with A/B testing and statistical concepts
- Experience with Optimization, Personalization or Testing Tools (ie SiteSpect, Optimizely, Salesforce, Adobe Target, etc)
- Familiarity with data visualization tools (ie Tableau)
- Must be an exceptional collaborator, with demonstrated success working in an integrated cross-functional team environment
- Experience working with technical & non-technical stakeholders
- Excellent communication and presentation skills, including to an executive-level audience translating data into insights
- Bachelor’s degree in quantitative discipline or equivalent work experience
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The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
