What are the responsibilities and job description for the FI Channel Marketing Director - Alliance Partners position at US Bank?
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.
As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals : partnering with our customers, our communities, and each other.
Job Description
Reporting to the VP of Financial Institutions Partner Channel Marketing, this Director-level position will drive strategic growth through collaborative partnerships with internal subject matter experts, channel leaders, and banking partners. The role focuses on expanding merchant opportunities, lead generation, and revenue growth while promoting our comprehensive merchant services portfolio. The ideal candidate will spearhead acquisition campaigns, orchestrate joint marketing initiatives, and identify new opportunities to enhance banker engagement and sales performance. We seek a dynamic, strategic, collaborative, and data-driven marketing leader to accelerate growth in this high-growth channel.
Responsibilities
- Partner and collaborate with external partners / vendors and internal cross functional teams including and not limited to Bank Partners, Sales, Operations, Product Marketing, Marketing Technology, Legal and other Marketing teams, to deliver best in class marketing campaigns.
- Develop and implement go-to-market strategies, including targeting, segmentation, positioning, messaging, and marketing material creation.
- Project manage the day-to-day activities associated with the successful development and execution of defined strategies and goals that drive sales and revenue growth for our partners and for our revenue organization.
- Deploy and manage all marketing activities required for new product rollout, existing product feature / function updates, promotional programs, internal and external sales incentives, events / conferences monitoring and reporting of all marketing initiatives.
- Develop integrated marketing campaigns that include new customer / merchant acquisition and work closely with retention marketing team to deepen merchant relationships through cross-sell and up-sell marketing efforts.
- Help define, build, and manage scalable marketing programs to better connect our solution offerings with bank partner initiatives, and vertical specific market demands.
- Own campaign planning and launch coordination by developing efficient cross-functional processes, systems, and tools to guide projects from initial concept to execution.
- Conceive and run experiments and other growth initiatives and campaigns in the FI channel.
- Report financial and sales performance growth including detail on portfolio impacts and initiatives focused on enhancing or reducing those impacts.
- Manage and track budgetary requirements for all projects.
- Maintain the channel marketing calendars and manage to pre-determined release dates of activities.
Basic Qualifications
Preferred Skills / Experience
Benefits :
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours) :
EEO is the Law
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.
E-Verify
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program .
J-18808-Ljbffr
