What are the responsibilities and job description for the Cheese Marketing Specialist, Global Cheese Marketing USDEC position at US Dairy Export Council?
The U.S. Dairy Export Council (USDEC) is seeking a Cheese Marketing Specialist to support global marketing initiatives for U.S. cheese. This role involves coordinating and executing marketing activities such as trade shows, seminars, and promotional events, managing content for digital and print marketing materials, and maintaining key online resources. The ideal candidate will be highly organized, detail-oriented, and comfortable working in an international environment.
Perform all job responsibilities in a manner consistent with the USDEC Way
- Works as a team member, recognizing that USDEC wins and loses together.
- Respects and values colleagues. This includes considering roles, responsibilities, work styles, perspectives, and experience.
- Trusts others as professionals working towards the same objectives & goals.
- Communicates respectfully, inclusively, clearly, and in a timely manner.
- Acknowledges, celebrates, and rewards good work and contributions.
- Supports and creates opportunities for individual learning, growth, and mentorship.
- Fosters an environment of trust where people can share new ideas, innovates, takes risks, and learns from failure.
- Creates a safe environment that will empower the voicing of concerns and viewpoints.
Key Responsibilities
-Manage the implementation of specific cheese marketing activities/projects (e.g.: virtual or in-person trade shows, missions, seminars, workshops, etc.) under the direction of program/pillar managers:
- Liaise on activity scope and requirements with appropriate Cheese Business Unit staff as well as USDEC international offices,
- Provide customer service to members on relevant aspects of the activity or event
- Coordinate all activity details and logistics (including venue rental, travel arrangements, event materials, vendors/consultants’ participation, etc.),
- Coordinate cheese sample sourcing and shipping logistics to international offices for use at marketing events,
- Track and report activity expenditures; ensure delivery of final activity reports.
-Create, maintain and update as needed offline and online marketing materials and platforms (e.g. videos, brochures, manuals, presentations, customer-facing websites and apps.) This may include:
- Development, editing, formatting, and proofreading marketing related content
- Coordinating layout and production with design agency
- Scheduling and overseeing photoshoots
-Maintain and update CBU’s and USDEC’s web properties with cheese-related information (e.g. Supplier Directory, Activity Calendar, export data, e-Library, microsites and apps, etc.). This may include:
- Conducting annual audits to identify any outdated information,
- Researching and collecting updated data,
- Uploading new/updated information onto the miscellaneous digital platforms.
-Work on annual Cheese Marketing Plan, Unified Export Strategy submission (UES) and Country Progress Reports (CPR). This includes providing support with proofreading, online input, organizing of back-up files, creation and updates of activity sheets, etc.
-Perform other duties, activities and projects as defined by SVP, Global Cheese Marketing and other program managers.
Knowledge, Skills, and Abilities
- Understanding of marketing (including event planning, promotions and social media)
- Excellent interpersonal and communication skills, both written and verbal
- Extremely well-organized, detailed-oriented individual with ability to work in a team environment as well as independently
- Ability to prioritize multiple work assignments to maximize efficiency and timely completion
- Ability to work with vendors, including providing clear requirements to obtain quotes, setup contract and billing reconciliation
- Full proficiency in MS Office Suite (including but not limited to Microsoft Word, Excel, Outlook, PowerPoint and Teams)
- Desire to be proactive and create a positive experience for others
- Comfortable with international environment and non-native English speakers
- Cultural awareness and empathy
- Ability to travel domestically and potentially internationally
Experience & Education
- Bachelor’s degree in Marketing or Business
- A minimum of 3 years of equivalent work experience required
- Event planning experience required
We regret it is not possible to communicate with candidates except those who most closely match our current business needs. Thank you.
U.S. Dairy Export Council is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, age, sex, gender, disability, or any other characteristic protected by law.
Competitive medical, dental, and life insurance benefits as well as ample paid time away (vacation, personal, sick, and company holidays). Generous 401(k), and collaborative culture.