Senior Director - Marketing

Job Description:

US Signal: Join Our Team as a Sr. Director - Marketing

Location: Grand Rapids, MI (Hybrid)

What We Do:

At US Signal we pride ourselves on providing innovative solutions and exceptional customer experiences to help businesses and individuals succeed. Our dynamic and passionate team works in a collaborative and supportive environment to drive success for our clients and employees alike. We value long-term relationships and strive to create a challenging and rewarding workplace where employees can grow personally and professionally.

We are currently seeking a Senior Director of Marketing to join our team and help us achieve our mission of becoming an industry leader. If you have the skills, experience, and drive to make a difference, we'd love to talk to you.

What You'll Do:

The Senior Director of Marketing leads the organizations marketing strategy to elevate brand visibility, engage key audiences, and drive the success of our programs, events, and initiatives. This role integrates strategic thinking, compelling storytelling, creative design, and exceptional project management to ensure that our marketing efforts align with the organizations brand promise of reliability, innovation, and customer-centricity. This role demands a strategic and creative thinker who thrives in a fast-paced, entrepreneurial environment and is passionate about supporting innovation and growth.

Key Responsibilities:

Marketing Strategy & Communication:

• Develop and implement a comprehensive marketing strategy that aligns with the organizations mission, vision, values, and strategic initiatives.
• Manage brand identity to position the organization as a leader in digital infrastructure and transformation services for businesses.
• Craft communications campaigns that give voice to our brand and reach target audiences.
• Collaborate with leadership to set marketing goals and KPIs that support organizational growth.
• Cultivate relationships with media outlets, partners, and stakeholders to expand the organizations reach.
• Document and share stories from within our community that increase exposure within US Signal market footprint.
  
  

Design & Creative Oversight:

• Ensure all marketing collateral meets high-quality standards and aligns with brand guidelines.
• Develop creative assets, including website updates, event branding, program materials, and social media campaigns.
• Work closely with graphic designers, photographers, and videographers (in-house or freelance) to produce compelling content.
• Experiment with innovative storytelling methods and emerging media trends to highlight success stories and US Signals positive impacts.
  
  

Project Management & Team Leadership

• Plan and execute marketing initiatives, ensuring timely delivery and alignment with organizational goals.
• Oversee the marketing budget, allocating resources efficiently to maximize impact.
• Lead, mentor, and grow a small marketing team, fostering an environment of creativity and accountability.
• Build and maintain partnerships with key external industry leaders, organizations, and influencers to broaden market influence and impact.
• Monitor and analyze marketing performance metrics, reporting outcomes to the leadership team.
  
  

Required Experience:

What you bring to the team:

• Bachelors degree or 4 years of relevant work experience; Bachelors degree in marketing, business administration, communications, or related field preferred.
• 7 years of experience in technology marketing, with a proven track record of success across digital infrastructure solutions.
• Leadership: Demonstrated leadership qualities that make you well-suited for this position including visionary and strategic thinking, assuming additional responsibilities that drove success and showcased your ability to lead by example, strong communication skills that display your ability to articulate ideas and strategies.
• Technology Proficiency: Proficiency with marketing technologies such as 6sense and Demandbase, CRM systems (e.g., Salesforce, Dynamics), marketing automation platforms (e.g., HubSpot, Marketo), and analytics tools (e.g., Google Analytics).
• ??Collaboration: Experience working collaboratively with business development, sales, customer success, and product teams to align marketing strategies with business objectives.
• Brand Management: Experience managing brand guidelines and ensuring consistent application across various channels and touchpoints.
• Communication Skills: Excellent written and verbal communication skills, with the ability to present complex information clearly and persuasively to stakeholders at all levels.
  
  

Benefits:

What We Offer:

In Return For Your Hard Work And Commitment, You Will Enjoy a Supportive And Inclusive Workplace, Along With The Following Benefits:

• Hybrid work environment for greater work-life balance
• Generous paid time off policy, including vacation, sick time, and 10 paid holidays
• Competitive and comprehensive medical, dental, and vision benefits plans with Flexible Spending benefits including medical/dental expenses and dependent care
• 401(k) retirement plan with a generous contribution
• Group Term Life Insurance covered 100% by employer
• Wellness program to promote overall employee well-being
• Health club reimbursement
• Paid volunteer time
• Business casual dress code
  
  

Working Conditions And Physical Demands:

While performing the duties of this job, the employee is regularly required to sit, stand, write and operate a computer keyboard, standard office equipment and telephone. The employee regularly communicates with customers. The employee is frequently required to move about and reach for items. The employee may occasionally lift and/or move up to 25 pounds. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Keyword: Sr. Director - Marketing