What are the responsibilities and job description for the Senior Manager, Brand & Creative Job at US Soccer in Atlanta position at US Soccer?
U.S. Soccer Overview
The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good.
We understand the importance and the power of teamwork, on and off the pitch. That’s why we work closely with our Federation partners and members, to inspire, support and guide every level of the game : from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of US.
U.S. Soccer is in a period of significant growth, with ambitions plans for US soccer in the near and far future. We are therefore looking for dynamic servant-leaders to join us on this journey : in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility and an empathic management style that builds bold teams and delivers globally significant results.
Position Description :
The Senior Manager of Brand will assist in managing and overseeing U.S. Soccer’s in-house brand department reporting directly to the Creative Director. The ideal candidate will be capable of leading the brand staff from a strategic standpoint while remaining involved in the hands-on execution of production. This role is responsible for bringing U.S. Soccer’s brand to life through visual storytelling across multiple touchpoints. As part of a passionate team of creative problem solvers, you will work on the design and production (from concept to execution) of creative concepts aligned with U.S. Soccer’s brand strategy and standards, helping to define the voice of the brand and supporting U.S. Soccer’s mission.
The position requires someone who can ideate and collaborate with cross-functional teams, think on their feet, and operate swiftly in the fast-paced environment of international soccer. You will also need to think creatively about how to connect with fans and achieve brand and business goals. We are looking for someone who aspires to creative excellence and can help drive the organization in pursuit of that goal. The position will focus on projects related to the Men’s and Women’s National Soccer Teams (FIFA World Cup Qualifiers, Olympics, International Friendlies, CONCACAF Competitions, SheBelieves Cup, U.S. Open Cup), Youth and Extended National Teams, as well as Federation efforts to grow and develop soccer in the U.S.
Primary Responsibilities :
- Develop high-quality creative (for online and offline channels) that brings U.S. Soccer’s brand to life and promotes the brand’s narrative and achieves Federation objectives.
- Ability to create within a brand system to establish brand consistency (tone of voice, style, color, and quality).
- Flexibility to work game days which may include nights, weekends, and holidays.
- Push the boundaries of design to deliver communications and visuals that excite and engage fans and other key audiences.
- Partner with internal creatives, U.S. Soccer staff, and external partners to foster a collaborative process, environment, and culture of creative excellence at U.S. Soccer.
- Leverage best practices to develop resources, guidelines and templates that ensure consistency, efficiency and improve our ability to meet the highest level of creative and brand standards across all communications.
- Play a key role in Digital asset management throughout the organization.
- Act as the direct manager for a team of Design Coordinators and Managers, managing their workload, providing creative feedback and assisting in professional growth & mentorship.
- Serve as a subject matter expert in cross-functional projects with teams across U.S. Soccer, such as Consumer Products, Media, Events, Sporting, etc.
- Share inspiration and best practices from design, sports, and other industries.
Minimum Qualifications :
Desired Qualifications :
Working at U.S. Soccer is a unique opportunity. Employees who work at U.S. Soccer have the following attributes :
U.S. Soccer is an equal opportunity employer that is committed to diversity, equity and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization.
We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.
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