What are the responsibilities and job description for the Digital Marketing Specialist position at US Tech Solutions?
Duration: 12-month contract with Extension
Job Description:
· Digital Project Management: Within Workfront, manage digital campaigns from development to completion with stakeholders across the global marketing organization and the digital team.
· Email Marketing: Execute and distribute regularly scheduled and ad hoc promotional emails via Marketo and Stensul. Recommend strategies to expand the size and level of engagement for opt-in mail lists via ZoomInfo and Salesforce.
· Digital Advertising (search, display, paid social media): Develop, edit, and execute digital advertising campaigns to ensure overall accuracy and consistency via Sprinklr, Google, Microsoft.
· Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful campaigns and leads.
· Reporting & Accountability: Analyze and report on key metrics. Optimize digital campaigns based on findings.
· Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they evolve.
Experience:
· 3-5 years of experience in Digital Marketing.
· Experience within Email and Social Media management platforms (Marketo, Sprinklr – or similar databases).
· Ability to write and develop messaging for different audiences, ensuring a ‘customer first’ approach.
· Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience.
· Ability to think of the customer first, intuitively understanding what the audience needs to know and how they want to consume it.
· Ability to repurpose content and create real-time (immediate) digital messages.
· A willingness to embrace change and to adapt strategies on the fly.
· Very strong editor and proofreader with exceptional organizational skills.
· Strong communication skills.
Soft Skills:
· Knowledge of Marketo or similar marketing automation platform
· Knowledge of Sprinklr or similar social media management platform
· Knowledge of WorkFront or similar project management platform
· Knowledge of web development principles and web technologies, including HTML, CSS, JavaScript, and AEM
· Understanding of database management
· Solid collaborator
· Passionate technologist
Education:
• Bachelor’s Degree in Marketing, Communications, Business or a related field
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To learn more about US Tech Solutions, please visit www.ustechsolutions.com.
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Recruiter's Details:
Name: Ashwini
Email: ashwini.s@ustechsolutionsinc.com
Internal ID: 25-31088
Salary : $27
