What are the responsibilities and job description for the Digital Marketing Manager Job at USA Clinics Group in Northbrook position at USA Clinics Group?
We are looking for a Digital Marketing Manager to join our team! You will be responsible for setting up, implementing and managing the overall company's digital marketing strategy. This is an extremely dynamic position and a great opportunity for a digital marketing person to build their career. Digital marketing strategies are important for our company's success, so your role will play a crucial role in achieving our business goals and objectives.
Responsibilities :
- Developing, implementing, testing, and optimizing online advertising strategies and campaigns through Google Ads, Facebook / Instagram Ads and other mediums.
- Using Google Analytics and other analytics platforms to analyze data, set strategic key performance indicators (KPIs)
- Working closely with graphic designers and web developers to improve existing website UX / UI and manage the development of new web properties within the main site structure.
- Define and evaluate the success of digital marketing initiatives to drive conversion, traffic and appointments (Email, Social Media, PPC, SEM, SEO and other digital channels).
- Develop clear and concise results analysis reporting templates that demonstrate an understanding of digital marketing performance
- Generate website traffic analytics dashboards and effectively present analyses to Director and CEO
- Support the design and implementation of marketing automation based on data-driven customer behavior flags / triggers
Requirements
The ideal candidate would have the following experience and knowledge :
Qualifications :
Benefits
