What are the responsibilities and job description for the USA Clinics Group is hiring: Marketing Specialist in Northbrook position at USA Clinics Group?
We are seeking a Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.
Responsibilities :
Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness
Conduct market research to determine potential new media sources
Perform analysis of market strengths, weaknesses, opportunities and threats
Development and implement innovative marketing campaigns
Driving brand exposure through Television, radio, and Print advertising campaigns
Compile and present data for other departments
Problem solve and make professional judgments
Qualifications and Skills
Advertising, marketing and / or sales experience a plus, but not a requirement
College Degree; with a major in Marketing, Communications (preferred, not required)
Ability to follow directions and take initiative when required
Excellent communication and organizational skills
Adaptability / Flexibility, with the ability to react quickly to changing requirements from internal and external conditions while maintaining good communication with all parties involved.
Critical Thinking : Use of logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Requirements
Bachelor's degree in Marketing, Business or related field
3 years executing results-driven paid marketing programs
Self-Knowledge and experience in media planning, buying and tracking
Strong project management skills to meet deadlines and juggle an evolving set of priorities
Data-driven thinker with fluency in performance marketing measurement metrics and analytics.
Strong analytical and communication skills with the ability to articulate performance metrics, challenges and opportunities
Proficient in Google Analytics
Advanced knowledge of Excel (i.e. Vlook-up, pivot tables)
Strong interpersonal skills and ability to collaborate with cross-function teams
Keep a pulse on the job market with advanced job matching technology.
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