What are the responsibilities and job description for the Email Marketing Manager position at USA Clinics Group?
USA Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult and assist all levels of management and staff, media and PR experience.
- Writing email copy, managing our email database, designing email newsletters, and more
- You will be measured on targets for both new customer acquisition and customer retention
- You will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns
- Design and implement email marketing campaigns
- This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and more
- Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practices
- Perform A/B tests on elements such as subject line, CTA, layout and content
- Ensure prompt, accurate and error-free communication to build loyal relationships and minimize unsubscribes
- Work closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequences
- Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates
- Work with leadership to determine goals; report on bottom lines generated from email marketing efforts
- Maintain email database health on a regular basis
- 4 years of hands-on email marketing experience, preferably at a healthcare company
- Strong understanding of email marketing best practices and analytics
- Hands-on experience working with CRM and marketing automation technologies
- Experience with list building, list segmentation and best practices with list management
- Ability to track, measure and report on results of email marketing campaigns to determine ROI
- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
- Deep understanding of analytics with a proven track record of using data to drive decisions
- Experience using Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.
- Excellent communication skills both written and verbal
- Must be detail oriented, organized and exhibit critical thinking ability
- You have experience with HTML and/or Sequel
- You have examples or a portfolio ready to share
- You have growth mindset and Love to learn
- Health
- Dental
- Vision
- 401k
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