What are the responsibilities and job description for the Marketing Specialist position at USM, Inc.?
About Us
For almost 50 years, USM has been an industry leader in environmentally conscious metal processing and recycling. Our sustainable practices exceed environmental standards.
Operating on 30 acres and with over a half a million square feet under roof combined with our extensive list of certifications and commitment to environmental responsibility, coupled with our excellent customer service, are what sets USM apart from other recycling companies. USM has grown from a single-service plant to the most dependable and capable recycling and processing center in North America. As an industry leader, USM’s unique vertical integration and decades of experience allow us to provide outstanding customer experience and superior recycling services.
Job Description
We are seeking an experienced and dynamic Marketing Specialist to lead our marketing initiatives at USM. The ideal candidate will be responsible for developing and executing strategic marketing plans that drive brand awareness, engagement, and revenue growth. You will work closely with cross-functional teams to ensure alignment and effectiveness in all marketing efforts.
Title: Marketing Specialist
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business objectives and target audience needs.
- Conduct market research and analyze industry trends to identify opportunities for growth and competitive advantages.
- Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, email, and traditional advertising.
- Collaborate with sales and other departments to ensure cohesive messaging and branding.
- Analyze campaign performance metrics and prepare reports for stakeholders, making data-driven decisions to optimize future strategies.
- Stay up to date with the latest marketing trends, technologies, and best practices.
- Develop and execute innovative customer appreciation events that enhance brand loyalty and create memorable experiences for clients.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience (3-5 years) in marketing or similar role.
- Strong organizational and project management skills with a keen eye for design and attention to detail.
- B2B Marketing experience.
- Proficiency in graphic design and simple video editing.
- Excellent written and verbal communication skills.
- Extensive Microsoft Suite knowledge
- Excellent organizational skills, customer service, and multi-tasking ability required
Compensation & Benefits
- Competitive salary based on experience.
- In addition to salary, USM provides a wide range of benefits to support our employees and their families, based on their choices and eligibility, including Medical, Dental, Vision, Disability, Employee Assistance Program (EAP), Insurance (Accident, Life), and Defined Contribution Retirement Plan and more.
Application Process
Interested candidates are invited and encouraged to submit samples of previous marketing materials or campaigns you have worked on for our review. This will help us understand your experience and approach to marketing.
