What are the responsibilities and job description for the Communications & Engagement Manager position at usm?
Special Instructions to Applicants
Applicant should submit writing examples from work experience across news, social media and feature content categories.
Job Summary
Manages all communication and engagement initiatives for the Office of Strategic Communications for Advancement, bringing alumni and donor stories to life through written communication, public relations programs and social media platforms. Collaborates with a multidisciplinary team to deploy projects tailored to engage, enhance perception and strengthen connections with alumni, donors and friends of the University.
Primary Duties and Responsibilities
- Leads the content and story direction for campaign development, communication initiatives, ultimately delivering final products that are in line with the strategy and brand.
- Manages content for quarterly and annual publications, including conducting interviews, background research, writing, proofreading and editing. Works with campus representatives to generate stories and meet deadlines as needed.
- Manages social media strategy across all accounts and collaborates with team for implementation. This includes managing a content calendar, working across campus units to generate content ideas and collaborating with the Associate Director of Multimedia & Storytelling to present stories in a way that resonates with donors, alumni and friends of the University.
- Collaborates on management of email marketing plans and website content, continuously monitoring the integrity of the information, as directed by campaigns and organizational needs. Collaborates on management of all website content, continuously monitoring the integrity of the information. Produces and deploys email marketing plans as directed by campaigns and needs. Works with team on designing and implementing interactive pages for special events and captures up-to-date alumni and donor data as needed.
- Manages style guides for both the Foundation and Alumni Association, maintaining that voice for both organizations is on brand and consistent with University goals.
- Ensures a robust pipeline of information is disseminated about fundraising and alumni activities and opportunities, special events, impact stories and other priorities.
- Provides subject matter-related expertise to guide the team in maximizing its contribution to both the Foundation and Alumni Association.
- Collaborates with team on content review of all projects before presentation or publication.
- Performs other duties as assigned.
