Product Marketer

Date: December 18, 2024

Isolatek International, the industry leader in the marketing and manufacturing of passive fire protection materials for the construction industry, has an immediate opening for a full-time Product Marketer in our Marketing Department at its Stanhope, NJ location.

SUMMARY:  

The Product Marketer plays a pivotal role in driving the success of our products and services in the passive fireproofing industry across the USA and Canada. This role focuses on ensuring effective product positioning, developing impactful marketing programs, and supporting the sales team with the tools they need to succeed. The ideal candidate will have a strong foundation in product marketing within B2B environments, preferably in the building materials sector. This position requires exceptional communication, organizational, and project management skills to collaborate across teams and deliver results.

 REPORTS TO: VP of Sales and Marketing

 RESPONSIBILITIES: 

Marketing Planning

• Develop strategic and tactical marketing mix (4Ps) plans to ensure that we are always properly positioned in our markets for success – i.e., market the right products at the right price to the right people through the appropriate messaging and aligned with how the customer wants to buy.

New Product/Service Introduction

• Lead the marketing launch of new products and services, ensuring alignment with business goals and customer needs.
• Collaborate with cross-functional teams to define and execute go-to-market strategies.

Promotion of Existing Products

• Develop and implement marketing campaigns to promote current products, maximizing reach and engagement.
• Identify opportunities to increase market share and brand visibility.
• Works closely with teams to develop content for social platforms and other marketing communication, ensuring consistency in messaging and tone.
• Create, schedules, and analyzes promotional efforts including social media posts to engage audiences, drive traffic, and meet brand goals.

 Development of Marketing Programs and Literature

• Create and manage marketing collateral, including brochures, presentations, and digital content, tailored to target audiences.
• Collaborate with internal and external stakeholders to ensure consistency and effectiveness of materials.

 Positioning and Differentiation

• Communicate the unique value propositions of our products to differentiate the company from competitors.
• Conduct market research to understand customer needs, competitor activities, and industry trends.

 Sales Channel Support

• Partner with sales teams to develop field programs and ensure sales channels are utilized effectively.
• Provide training and tools to empower sales representatives in achieving their targets.
• Frequently spends time in the field meeting customers and talking with stakeholders to gain outside-in feedback.

 Tactical Plan Development

• Create and execute tactical marketing plans to achieve strategic objectives.
• Coordinate with the Marketing Services agency to deliver programs such as trade shows, advertising, direct mail campaigns, and digital initiatives.

 Project Management

• Oversee the creation of tools, support materials, and collateral to support marketing initiatives.
• Ensure timely delivery of projects by collaborating closely with the Marketing Services agency and other vendors.

Competitive Analysis

• Maintains competitor portfolios including product and thickness comparisons, location mapping and pricing database. 
• Research competitive solutions and maintain competitive comparisons and evaluations.  Identifies areas for competitive advantage.

 Other

• Ensures that sales and marketing activities are carried out ethically and in accordance with legal requirements.
• Furthers knowledge and education regularly through workshops, research, and seminars, and share best practices, and local marketing ideas and tactics with the team.
• Performs special projects as assigned.

EXPERIENCE: 

2-5 years of experience in product marketing, preferably within a B2B environment and the building materials industry.

Proven experience in B2B social media community management.

 KNOWLEDGE: 

Bachelor’s degree in marketing, business or related field.

Solid understanding of market research, customer segmentation, and value proposition development.

Familiarity with the passive fireproofing or construction materials sector is highly desirable.

SKILLS: 

• Project Management: Ability to manage multiple projects simultaneously, ensuring high-quality deliverables on time and within budget.
• Communication: Exceptional written and verbal communication skills to interact effectively with internal teams, external partners, and customers.
• Analytical Thinking: Strong analytical skills to interpret data, evaluate program effectiveness, and make data-driven decisions.
• Collaboration: Proven ability to work across departments and with external agencies to achieve common goals.
• Problem-Solving: Resourceful and proactive in identifying challenges and implementing solutions.
• Attention to Detail: High level of accuracy and attention to detail in all deliverables.
• Creativity: Innovative mindset to develop compelling marketing campaigns and materials. Understanding of pricing and financial statements.
• Customer and sales empathy be able to walk in customers shoes to best identify needs and unmet needs.
• Experience with research using data analytics software.
• Excellent writing, communication, and presentation skills.
• Proficiency in full Microsoft Office suite, e.g., Word, Excel, and PowerPoint and functional knowledge of Adobe Creative suite a bonus.
• Strong time management skills and ability to prioritize and multitask effectively.
• Excellent interpersonal skills to relate cordially with team members, customers, colleagues, management, etc. across different cultural groups.
• Strong ability to pay attention to detail and strive for excellent on work delivery.

Isolatek International offers an attractive compensation package, including 401(k) plan. To be considered, please send your letter of interest and resume in confidence to Isolatek International.  Relocation benefits are not offered. No phone calls please. No agencies please. EOE