Director of Marketing and Communications

Role: Director of Marketing and Communications

Reports to: Chief Marketing Officer 

Location: United States, remote with some travel 

Position: Full-Time/Salaried 

About: USRowing is a nonprofit organization recognized by the United States Olympic and Paralympic Committee as the national governing body for the sport of rowing in the United States. The organization’s mission is to steward, strengthen, and grow American rowing by championing performance and igniting new passion for the sport.

USRowing selects, trains, and manages the teams that represent the U.S. in international competition. The organization serves multiple constituencies including novice learn-to-rowers, parents of rowers, masters rowers, adaptive rowers, collegiate rowers, indoor rowers and, most recently, coastal rowers.

We are focused on growing diversity, equity, and inclusion within the sport of rowing on a national scale, on increasing support for our national team programs, and providing additional benefits and value to our over 77,000 individual members and 1,430 rowing organizations.

Job Summary: We are seeking a dynamic and experienced Director of Marketing and Communications to execute our integrated marketing and communications strategy for the broader organization through the lens of Performance, Experience, and Inclusion. The Director will be responsible for developing and executing innovative marketing, communications, and PR campaigns to drive engagement and affinity among all USRowing stakeholders; effectively communicate our vision, mission, and values; ensure delivery of clear, concise, and brand-aligned messaging for all program and governance communications; and grow sport awareness by promoting rowing across the country. The ideal candidate will have diverse professional experience across different marketing and communications roles to apply a holistic approach to this opportunity. 

Key Responsibilities:

• Marketing and Communications Strategy. Develop and implement comprehensive and integrated marketing, brand, PR, and communications campaigns and strategies that support USRowing's vision, mission, values, and objectives.
• Digital Marketing. Oversee all digital marketing initiatives, with direct ownership of email and SMS marketing, and ownership over the improvement of USRowing.org - including SEO, content marketing, new feature development, and editorial oversight.
• Event Marketing. Develop marketing and communications campaigns for USRowing events (including regattas, camps, clinics, conferences, and fundraising opportunities), milestone moments for our sport (the Olympics & Paralympics, world championships, etc.), and evergreen programs like United We Row.
• Communications and Public Relations. Have a presence in day to day communications and public relations activities, including media relations, press releases, and editorial review of important messaging and copy.
• Team Leadership. Lead and mentor a small team, fostering a collaborative and innovative work environment that continually raises the bar on both performance and professional development. Also own the day-to-day management of supporting vendors and freelance personnel.
• Data-Driven Decision-Making. Utilize data and analytics to measure the effectiveness of marketing and communications strategies
• Project Management. Manage non-crisis related marketing and communications campaigns from inception to execution. This includes editorial calendar and deadline management and relating communications to internal stakeholders.

Qualifications:

• Bachelor’s degree in marketing, communications or a related field.
• Minimum of 8 years of experience in communications, marketing, or public relations.
• Proven track record of developing and executing successful integrated marketing and communications campaigns and strategies.
• Excellent copywriting and editorial skills.
• Analytical thinker with a demonstrated history of using data to test, iterate, and improve upon marketing tactics and strategies.
• Understanding of digital marketing tools including social media, CMS, CRM, email and SMS marketing, and eCommerce platforms.
• Tested project management skills with the ability to balance multiple initiatives and deadlines.
• Strong team management skills.
• Exceptional communication and interpersonal abilities.
• Passion for sports, knowledge of rowing is a plus.

USRowing Values: USRowing is committed to the following values to fulfill its mission and achieve its priorities:

• CULTURE OF MUTUAL RESPECT. Foster an inclusive culture honoring the rights, views, and inherent value of others, treating all with dignity and courtesy.
• PROFESSIONALISM. Develop and share expertise, act effectively and efficiently, and be responsive and reliable, honoring all pledges and promises in a timely and trustworthy manner.
• SAFETY. Be constantly mindful of safety on and off the water, taking proactive measures to prevent injury, abuse, or other harm, and help others both within USRowing and among member organizations.
• INTEGRITY. Have the courage to choose what is right, adhere to the mission and practice our values rather than merely profess them. Employ the highest ethical standards, demonstrating honesty and fairness in every action we take.
• FAIR COMPETITION. Commit to upholding the integrity of sport to ensure a level playing field devoid of doping, cheating or other forms of unfair advantage.
• TEAMWORK. Work collaboratively and assume positive intent; support each other to combine individual strengths while keeping an eye on the greater good.

ENJOYMENT IN ALL ASPECTS OF SPORT. Create opportunities for involvement that promote a positive experience and lifelong love for rowing for all.

Salary : $75,000 - $85,000