What are the responsibilities and job description for the Content Creator and Social Media Manager position at Utah Orthodontic Care?
Job Overview
We are seeking a creative and results-driven Social Media Manager to join our dynamic marketing team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience. You will work closely with various departments to create compelling content that aligns with our marketing goals and drives user engagement across multiple platforms.
Responsibilities
- Develop and execute social media marketing strategies to increase brand awareness and engagement.
- Create, curate, and manage published content (images, video, written) across social media platforms.
- Monitor social media channels for trends, customer feedback, and engagement opportunities.
- Collaborate with the marketing team to create integrated campaigns that align with overall business objectives.
- Analyze performance metrics to assess the effectiveness of social media initiatives and adjust strategies accordingly.
- Manage email marketing campaigns and utilize marketing automation tools to enhance outreach efforts.
- Write engaging copy for various platforms, including blog posts, white papers, and promotional materials.
- Utilize SEO best practices to optimize content for search engines and improve visibility.
- Capture high-quality photography to support visual storytelling across social media channels.
Skills
- Proficiency in WordPress for content management and website updates.
- Strong understanding of social media marketing principles and best practices.
- Experience with content marketing and developing content strategies that resonate with target audiences.
- Familiarity with email marketing tools and automation software.
- Excellent copywriting skills with the ability to craft compelling narratives.
- Knowledge of SEO techniques to enhance online visibility.
- Creative photography skills for producing engaging visual content.
- Strong analytical skills to interpret data and make informed decisions based on performance metrics.
If you are passionate about social media, have a knack for storytelling, and thrive in a fast-paced environment, we invite you to apply for this exciting opportunity as a Social Media Manager.
Job Type: Part-time
Expected hours: 15 – 25 per week
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Vision insurance
Schedule:
- Monday to Friday
Ability to Commute:
- West Jordan, UT 84088 (Required)
Ability to Relocate:
- West Jordan, UT 84088: Relocate before starting work (Required)
Work Location: Hybrid remote in West Jordan, UT 84088