Senior Brand Manager

Utz Quality Foods is seeking a Senior Brand Manager to join our marketing team. Reporting to the VP of Marketing, this role is responsible for developing and executing brand strategy and marketing plans on Utz, our flagship brand. Utz Senior Brand Manager will lead cross-functional teams to develop and execute brand building initiatives and deliver profitable growth through brand extensions and innovation. This position will Build strategic brand plans, execute growth pillars, and manage the day-to-day business to continue the growth of the Utz brand across grocery, mass, value, convenience, and club channels.

Ideal candidates will have 5 years of experience in CPG brand and/or customer marketing roles. Candidates should have a proven ability to work across multiple departments to complete projects or resolve organizational challenges. Experience with P&L and knowledge of financial systems and general reporting/administration concepts are a must. Candidates must possess superior analytical thinking with the ability to identify key insights and build growth strategies as well as the ability to function on a project basis while maintaining strategic vision.

Senior Brand Manager:

• Develop and execute brand building initiatives. With the VP of marketing, develop brand strategy and execution plans that include key growth initiatives such as brand communication, design, consumer promotions, PR and events.
• Lead commercialization of innovation with focus on development of profitable business extensions and LTOs.
• Thoroughly analyze business and consumer trends, identify key insights and opportunities, and build aggressive growth strategies for Utz across all relevant sub-categories.
• Translate strategy and initiatives into effective go-to-market plans.
• Partner with the Insights team to conduct market assessments, identify new opportunities for growth, develop and conduct consumer research and analyze business performance.

Spreading Joy Through Food!

Here at Utz, we have a passion for food that our associates enjoy creating, our consumers love, and our customers choose. Our renowned family of brands includes Utz, Golden Flake, Good Health, TGI Friday's, On the Border, Bachman, and Zapp's. We provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We believe it is important to help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join OneUtzTeam and help us spread joy through food for generations to come!

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

• Bachelor's degree in Marketing, Business, or a related field, MBA a plus
• Minimum 5 years of experience in CPG brand and/or customer marketing roles
• Superior analytical thinking with the ability to identify key insights and build growth strategies
• Ability to function on a project basis while maintaining strategic vision.
• Must possess excellent leadership and relationship-building skills
• Proficient in Microsoft Office Suite.
• Experience with P&L and knowledge of financial systems and general reporting/administration concepts.
• Strong collaboration skills and a proven ability to work across multiple departments to complete projects and resolve challenges.
• Possess excellent communication, presentation, negotiation, and interpersonal skills with a basic knowledge of general business topics.
• Proven ability to partner with various business disciplines and develop strong, manageable relationships with internal customers and external vendors.
• Motivated self-starter who can work in a fast-paced environment and get the job done, well.
• Ability to manage multiple projects and tasks simultaneously.
• Requires superior organizational skills.