What are the responsibilities and job description for the Marketing Director position at V&V Supremo Foods Inc?
Job Title : Director of Marketing
Reports To : Chief Visionary Officer (CVO)
Location : Chicago, IL (or specify location)
Position Type : Full-Time, Exempt
About V & V Supremo Foods, Inc.
At V & V Supremo Foods, we don’t just make cheese—we create traditions, craft flavors, and celebrate community. As a leader in authentic Mexican food products, we’re ready to break through boundaries and redefine the way people experience our brand. With a vision to surpass half a billion in sales within five years, we’re seeking a trailblazing Director of Marketing who thrives on challenges, embraces innovation, and can achieve big dreams with smart strategies and lean budgets.
Position Overview
The Director of Marketing will be responsible for driving transformative growth at V & V Supremo Foods, leveraging an entrepreneurial spirit, cutting-edge marketing strategies, and deep consumer insights. With a budget of just 2% of sales, the ideal candidate will be a creative, resourceful, and strategic thinker who can maximize every dollar to amplify brand awareness, penetrate new markets, and deepen customer loyalty.
This role demands a bold leader who isn’t afraid to disrupt the status quo and pioneer new ways to engage with consumers. You will work directly with the Chief Visionary Officer to bring the company’s ambitious goals to life.
Key Responsibilities
- Strategic Marketing Leadership
- Develop and execute a comprehensive marketing strategy to propel the company to over $500 million in sales within five years.
- Define and champion the brand identity to ensure consistency and resonance across all consumer touchpoints.
- Use data-driven decision-making to refine tactics, improve ROI, and optimize marketing spend.
- Brand Growth and Awareness
- Create high-impact campaigns that resonate with existing customers while attracting new audiences.
- Leverage storytelling, influencer partnerships, and content marketing to elevate brand perception and expand market presence.
- Collaborate with the sales team to align marketing initiatives with revenue-driving opportunities.
- Innovation and Digital Excellence
- Implement cutting-edge digital strategies, including social media, SEO / SEM, and performance marketing, to maximize visibility and engagement.
- Explore non-traditional marketing channels, guerrilla marketing tactics, and grassroots campaigns to achieve outsized impact on a limited budget.
- Stay ahead of market trends, consumer preferences, and emerging technologies to maintain a competitive edge.
- Cross-Functional Collaboration
- Work closely with product development, operations, and distribution teams to ensure marketing initiatives align with product launches and market expansion goals.
- Build partnerships with retailers, restaurants, and other stakeholders to amplify brand visibility and sales.
- Measurement and Accountability
- Establish KPIs to measure the success of marketing initiatives and consistently report results to the leadership team.
- Ensure efficient allocation of the 2% marketing budget by prioritizing high-impact initiatives and eliminating waste.
Qualifications
Why Should you Apply?
What We Offer
Application Process
