General Manager

General Manager

Our Client:

Our client is a longstanding, customer-focused RV and Marine dealership, with a strong regional presence and a track record of consistent growth. They’ve carved out a reputation as a go-to destination for premium recreational vehicles, boats, and an exceptional customer experience, all delivered with a personal touch. With quality facilities, forward-thinking and engaged leadership, and a dedication to doing things the right way, they’ve created an environment where employees take pride in their work, where they are valued, and where customers keep coming back. As the business continues to expand, they’re investing in great people to help drive the next chapter of their success. Employees enjoy a collaborative, supportive environment where their hard work is recognized, and professional growth is encouraged.

The Opportunity:

This pivotal leadership role is a great opportunity for a seasoned RV GM to shape the future of a growing, high performing operation, that has withstood the test of time. You'll work closely with the owner, and will enjoy the freedom to bring your structure, process, and vision to every facet of the business. The right candidate will bring a proven track record of implementing processes that drive efficiency, enhance profitability, and continue to deliver their award winning customer experience. RV dealership experience is a non-negotiable, and Marine experience is a bonus.

Benefits:

• Competitive compensation offering, with bonus/variable compensation
• Medical & dental benefits
• 401K
• Relocation assistance for the right candidate
• Paid training and continuing education opportunities
• Strong team atmosphere in a privately owned dealership group
• Excellent leadership throughout the organization

Duties and Responsibilities:

• Oversee all day to day operations across all departments: sales, finance, parts, service, and warranty
• Develop and implement dealership-wide processes and procedures to improve efficiency and consistency, and ensure personnel are adequately trained to carry them out consistently
• Manage full dealership P&L, including budgeting, forecasting, expense control, and revenue growth
• Track, analyze, and act on key performance metrics across departments to drive profitability
• Hire, train, lead, and retain department managers and support staff to maintain their high performance culture
• Set department goals, hold managers accountable to operational standards, and mentor and develop them as professionals
• Ensure that the expectation of their award winning customer experience is consistently delivered across all touchpoints
• Work closely with the dealer principal to align on business strategy and long-term goals
• Drive new business development and local marketing initiatives to increase market share
• Manage vendor relationships, including OEMs, lenders, aftermarket suppliers, and service providers
• Review and approve major purchases, vendor contracts, and capital improvements
• Ensure compliance with federal, state, and local regulations
• Oversee inventory management for RVs, boats, and parts, including ordering, pricing, and turnover targets
• Develop and enforce policies related to customer service, safety, and employee conduct
• Lead weekly leadership meetings and provide regular performance updates to ownership
• Foster a collaborative and accountable work environment that promotes growth and professional development for all personnel
• Handle customer escalations and resolve high-level service or sales issues as needed
• Stay current with industry trends, market conditions, and competitor activity
• Champion dealership reputation management through positive customer engagement and online presence
• Establish and maintain a strong culture of continuous improvement and operational excellence

Qualifications:

• Minimum of 5 years of experience as a General Manager at an RV dealership, with a strong, and demonstrable track record of performance
• Demonstrated success in driving revenue growth, operational efficiency, and customer satisfaction
• Proven ability to develop and implement scalable processes across all departments
• Strong financial and business acumen, including full P&L management, budgeting, forecasting, and performance analysis
• Experience leading and developing cross-functional teams with a hands-on, results-oriented leadership style
• Comfortable working directly with ownership and contributing to high-level business strategy
• Deep knowledge of RV systems, dealership operations, and regulatory considerations.
• Proven ability to manage and cultivate vendor relationships, including OEMs, lenders, and suppliers, with a demonstrated track record of negotiating favorable terms, programs, and partnerships that benefit the dealership’s bottom line
• Excellent communication, problem-solving, and decision-making skills
• Marine dealership experience or familiarity is a plus, though not required
• Technologically inclined, with proficiency in DMS, CRM platforms, and reporting tools