Marketing Specialist (Hybrid/Flex)

Marketing Specialist (Hybrid/Flex)

You'll love working at VAA. This is a terrific opportunity to develop your marketing skills and help shape our growing marketing function. Bring your energy and creativity to the team where you'll have a true impact on results. We're looking for someone familiar with digital/social media and tradeshow marketing, who is willing to take on responsibilities as needed, and is open to learning. This individual will report to the Marketing Director and work closely with the marketing group and teams across the company.

Your role:

Digital and Social Media Marketing

• Help strategize and implement our digital presence in the world

• Work with marketing team on targeted campaign initiatives

• Manage social media accounts, create, and implement posting schedule, listen to and respond to trends

• Ensure consistent branding, including look, feel, and voice, across all online accounts

• Search out SEO/backlinking opportunities

• Implement website edits and SEO improvements

Content Marketing

• Manage library of materials needed for business development

• Continually update asset library

Network Marketing

• Identify and evaluate opportunities to increase traction with industry organizations and associations

• Oversee listings to ensure consistency with branding

• Explore industry awards/recognitions and work with internal resources to submit applications and promote achievements

• Investigate applicable groups and influencers to increase word of mouth marketing

Tradeshows and Events

• Manage coordination and implementation of tradeshow presence, annual client appreciation, and internal events

• Run command on details as requested

Business Development and Grants Requests

• Work with internal teams on creation of business development materials including project sheets, SoQs and responses to RFPs

• Respond to immediate requests; ability to react in a timely manner

Analytics and Tracking

• Determine key measurement criteria for all activities - from digital marketing to tradeshows and beyond

• Monitor Google Analytics and make recommendations to improve our stats

And more!

• Ability to jump in when and where needed as things arise

Your resume must include:

• Bachelor's Degree in Marketing, Communications, Management, or another business-related field
• 3 years' experience working in Marketing or at a Marketing agency

Starting Annual Salary Range: $60,000-$70,000. A variety of factors are considered when determining an offer including, but not limited to, market data, geographic location, experience, and specialized skills.

Benefits: Health, dental, vision, life insurance, profit-sharing, 401(k), discretionary bonus program, paid leave, and more!

Get to Know VAA

VAA is an Engineering, Planning and Design firm specializing in commercial projects, bulk commodity-handling facilities, and structures for value-added processing, manufacturing and distribution. VAA is one of the industry's leading firms, combining nearly a half-century of excellence with a vibrant, future-focused energy. We serve a diverse portfolio of clients, ranging from multinational corporations to local municipalities to individual farms and businesses.

Hear first-hand what it's like to work here, the range of opportunities you can find and the wealth of resources that will support you - both professionally and personally: https://vaaeng.com/careers/#careers-video

Why VAA?

• It's not all calcs and CAD around here. Join your peers for a chili cookoff or homebrew tasting... get an opportunity to dunk the CEO during our annual Community Caring Campaign. Take advantage of charitable PTO to volunteer for organizations you're passionate about. At VAA, we're committed to building community from within and making a difference in the communities where we live and work.
• Support for life/work balance: flexible schedule options, onsite gym, Employee Assistance Program, and fun opportunities for friendly competition
• Ongoing professional development, including mentoring, online learning and tuition reimbursement.
• An award-winning workplace, recognized by USA Today as a national 2024 Top Workplace USA and by the Star Tribune as one of Minnesota's Top 200 Workplaces (2022/2023/2024).

Let's get growing™

Your career. Your talents. Your network.

Apply today!

An Affirmative Action/Equal Opportunity Employer

VAA is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, gender, age, national origin, familial status, disability, veteran status, sexual orientation, gender identity, marital status, public assistance status or any other status protected by applicable law.

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