Marketing Manager

Title : Marketing Manager Description :

Location : 100% Remote

Duration : 12 Months

Marketing Manager Description :

More of a junior mid level marketing manager looking for around 5 years of experience need Salesforce CRM experience. Pulling reports developing case studies and handling requests.

Top Skillsets 5 years of experience customer case studies and how to source those within CRM and advocacy program. Dealing directly with customers. Drafting and editing video on website. Good communications skills. Must have Salesforce experience (i.e. pulling reports). Technical skills Excel PowerPoint. MS office suite and core platforms (Salesforce). Moving projects independently.

Workload Working multiple requests around 5060 range at one time. Output for case studies (target goal is 5 full for the year).

Red Flags : what they dont want.

• Only has Digital and marketing social media experience in the past. Consulting background. Need someone who can hit the ground running and turn out case studies.
• Over the top verbiage on resume (i.e. bedazzled the stakeholders amazing candidate conjured strategies enchanted customers.). Needs to be professional and have good communication skills.
• Repeatedly has fulltime positions for less than a year.

Customer Advocacy Manager

Position Overview

We are seeking a highly motivated and detailoriented Marketing Manager to manage customer advocacy projects. In this role you will be responsible for executing marketing initiatives that leverage our satisfied customers to create advocacy content and generate participation in our voice of customer (VOC) programs. You will work closely with crossfunctional teams to develop case studies recruit new advocates and manage our reference program.

Key Responsibilities :

Customer Case Studies : Collaborate with Product teams Sales Customer Success Solutions Marketing and customers to develop compelling case studies that highlight the success stories of our customers. Manage the entire case study creation process from ideation to publication collaborating with internal content and creative resources.

Advocate Recruitment : Actively engage with satisfied customers to secure participation in our advocates program. Identify customers who are willing to participate in advocacy activities including webinars speaking engagements content collaboration product feedback programs testimonials and references.

Reference Program Management : In close collaboration with our Sales team manage the evolution of our customer reference program. Identify and nurture customer relationships to create a pool of references available for sales and marketing activities.

Crossfunctional Collaboration : Collaborate closely with Sales Product Marketing Content Marketing Customer Success and other departments to align customer advocacy initiatives with overall marketing and business goals.

Performance Tracking : Monitor and report on the effectiveness of customer advocacy initiatives measuring key performance indicators (KPIs) and making datadriven recommendations for optimization.

Qualifications :

Bachelors degree in Marketing Business or a related field. MBA or relevant certification is a plus.

Proven experience in marketing project management or customer advocacy roles.

Effectively manage multiple projects concurrently prioritizing tasks to meet deadlines and achieve key milestones and maintaining a high level of quality.

Proactive and selfmotivated individual who thrives in a dynamic work environment.

Exceptional written and verbal communication skills.

Strong organizational skills attention to detail and ability to thrive in a fastpaced environment.

Demonstrated ability to take initiative solve problems and adapt to changing priorities.

Proficiency in CRM software customer survey tools and project management tools.

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